Ryan’s World is a popular kids YouTube channel aimed at kids aged 2-6 years old. The videos feature Ryan Kaji with his twin sisters Kate and Emma. With the help of their father Shion and mother Loann, they’ve created a YouTube empire. Ryan was the first child on YouTube to reach such fame and has become a pioneer in the space. As of 2022, Ryan’s World has a net worth of $100 million.
Having created one of the most successful YouTube channels of all time, the family has earned millions of dollars in just a few years. Their passion and commitment have become an excellent starting point to a highly successful social media career.
Ryan’s father Shion is a former structural engineer and Loann was once a high school chemistry teacher. The family tried to keep their identity a secret but it was later revealed their surname is Guan. They are both Vietnamese immigrants and currently reside with the family in Honolulu.
Ryan’s World Earnings
As of 2022, the channel has 33.3 million subscribers and counting, garnering his videos more than 50 billion views. Between 2016 to 2017, the superstar earned $11 million placing him 8th among the highest-paid YouTubers in the world. In 2019, the channel earned a staggering $22 million from YouTube ads and $26 million from its product line.
The channel receives around 22 million views every day, which brings in about $150,000 ($55 million yearly). This is the income only from those annoying ads that appear on videos. The channel’s videos are also translated into other languages such as Spanish and Japanese.
YouTube channels in Australia, Canada, UK, and the United States, often get paid $2 to $10 per 1,000 monetized views. Monetization typically ranges from 40% to 80% of the total views. But, the income will vary based on the ad inventory, viewer location and watch time, etc.
The Google Preferred program brings in additional revenue. With this advertisers pay to display their ads on the highest performing videos on the platform.
Merchandise Sales
Just when you thought the channel couldn’t get any more famous, it continued to impress. In 2019, Nickelodeon started producing a show called “Ryan’s Mystery Playdate.” Plus, they have an original Hulu series, 100 self-produced children’s toys, clothing, and merchandise.
This family has done brand deals with well-known companies such as Anki and Walmart. At one point, on Ryan ToysReview, over 90% of the videos were sponsored. According to The New York Times, the Kaji family earn at least $25 million from their “Ryan’s World” merchandise which did over $250 million in revenue for 2021.
