Anastasia Radzinskaya, simply referred to as Nastya or Stacy, is a young YouTube celebrity who rose to fame through her channel, Like Nastya. She also has other channels with millions of subscribers and knows how to attract viewers! As of 2024, Like Nastya has a net worth of $20 million.
Anastasia Radzinskaya was born on January 27, 2014 and is currently eight years old. Radzinskaya is originally from Krasnodar Krai, Southern Russia and her parents are Sergey Radzinskij and Anna Radzinskaya.
Nastya was born with cerebral palsy, and her physicians were concerned she wouldn’t be able to communicate growing up. Fortunately, she recovered from the condition and was able to talk normally again after treatment. Before YouTube, her father owned a construction company and her mother was an entrepreneur who owned a bridal salon.
The little girl’s parents sold their businesses in 2015 as they planned to transition to making content. A year later, they created the Like Nastya channel. Nastya’s parents said they initially made videos to encourage their child to speak.
As a form of therapy, she started out by making toy unboxing review videos. Following that, her family began visiting amusement parks in countries around the world. In a matter of months, they got to visit Singapore, Bali, Thailand, Hong Kong, and UAE.
They also record children’s songs, educational material, and roleplays. The channel became one of the fastest-growing accounts on YouTube. With 107 million subscribers, it’s now one of the top ten most-subscribed channels on the video-sharing platform.
As the main channel’s growth skyrocketed, Radzinskaya’s parents decided to translate their videos. They made new accounts in French, Korean, Hindi, Spanish, German, Vietnamese, Arabic, Indonesian, Portuguese, and Bengali. She also has other channels for vlogs and toys.
All her secondary channels combined have over 220 million subscribers. With this massive following, Anastasia’s parents have secured deals with Yoola, a multi-channel network, and Jellysmack, a social media platform. They also sell Nastya’s merch on Zazzle.com.
Aside from YouTube, Nastya’s brand has branched out into other endeavors. Her parents created an educational mobile game and launched an NFT collection called “Nastya’s Originals”. The digital artworks can be used to engage with Stacy personally.
Net Worth and Earnings
Anastasia has made a total of $18 million from her various YouTube channels between 2019 and 2020. In 2023, she makes around $1.5 million every month. That’s about $18 million annually from producing content.
Apart from ad revenue, her income is supplemented by different brand campaigns and sponsorships. Her mobile app and merch are also major income streams. Nastya ranked sixth in Forbes’ highest-paid YouTuber list with $28 million in earnings in 2022. The star has also delved into crypto and made around with her NFT collection. This is why the young content creator has a net worth of $20 million.
When the Like Nastya channel was starting to get traction, her family moved from Russia to the United States. Now, they are living in a comfortable home in Miami, Florida.