Anastasia Radzinskaya, simply referred to as Nastya or Stacy, the young YouTube celebrity rose to fame through her channel, Like Nastya. She also has other channels with millions of subscribers and knows how to attract viewers! Despite being ten years old, Like Nastya has a net worth of $20 million and makes around $28 million per year.
Background
Anastasia Radzinskaya was born on January 27, 2014 and is originally from Krasnodar Krai, Russia. Raised by her parents Sergey Radzinskij and Anna Radzinskaya, Nastya was born with cerebral palsy.
Her physicians were concerned she wouldn’t be able to communicate growing up but thankfully she recovered. Before YouTube, her father owned a construction company and her mother owned a bridal salon.
YouTube Career
The parents sold their businesses in 2015 and transitioned into making content full-time. A year later, they created the Like Nastya channel. Initially, Nastya’s parents made videos to encourage her to speak.
As a form of therapy, she began making toy unboxing review videos. Following that, her family began visiting amusement parks around the world. In a matter of months, they visited Singapore, Bali, Thailand, Hong Kong, and UAE.
Through recording children’s songs, educational material, and roleplays the channel became one of the fastest-growing accounts on YouTube. With 114 million subscribers, it’s now among the top ten most-subscribed channels on the platform.
Other Ventures
As the main channel’s growth skyrocketed, Radzinskaya’s parents began translating the videos to grow revenue. They made new accounts in French, Korean, Hindi, Spanish, German, Vietnamese, Arabic, Indonesian, Portuguese, and Bengali. She has other channels for vlogs and toys.
Her channels combined have over 240 million subscribers and around 180 billion views. With this massive following, Anastasia’s parents secured deals with Yoola, a multi-channel network, and Jellysmack, a social media platform. In addition, they sell Nastya’s merch on Zazzle.com.
Net Worth and Earnings
According to Forbes, Anastasia made $18 million in 2019, making her the third-highest paid YouTuber. In 2022, she made $28 million from her YouTube empire. Despite the increase, she placed sixth behind the likes of Mr. Beast and Unspeakable. At least she finished above Ryan Kaji, who made $27 million.
In addition to ad revenue, her income is supplemented with brand campaigns and sponsorships. Nastya’s brand has branched to create an educational mobile game and launch her own NFT collection called “Nastya’s Originals”.
The YouTuber is trying acting and secured a role in an animated film called ‘Weird Waters’, which will be released in 2025. Through multiple income sources, the young content creator is worth $20 million.
Personal Life
When the Like Nastya channel was starting to get traction, her family moved from Russia to the United States. Now, they are living in a comfortable home in Miami, Florida. Anastasia has a younger sister named Stacy, who sometimes appears in videos.
