Anastasia Radzinskaya, simply referred to as Nastya or Stacy, is a young YouTube celebrity who rose to stardom through her children’s channel, Like Nastya. She also has several other channels with millions of subscribers under her online brand. As of 2022, Like Nastya has a net worth of $20 million.
Background
Anastasia Radzinskaya was born on January 27, 2014, making her eight years old at the time of writing. She is originally from Krasnodar Krai, Southern Russia. Her parents are Sergey Radzinskij and Anna Radzinskaya.
Stacy was born with cerebral palsy, and her physicians were concerned that she would never be able to communicate growing up. Fortunately, she recovered from the condition and was able to talk normally again after treatment.
She is currently pursuing her primary education. Before YouTube, her father was an owner of a construction company and her mother was an entrepreneur who operated a bridal salon.
YouTube Career
The little girl’s parents sold their businesses in 2015 as they planned to transition to making content. A year later, they created the Like Nastya channel. Nastya’s parents said they initially made videos to encourage their child to speak.
As a form of therapy, she started out by making toy unboxing review videos. Following that, her family began visiting amusement parks in various countries around the world. In a matter of months, they got to visit Singapore, Bali, Thailand, Hong Kong, and UAE.
They also recorded children’s songs, educational material, and roleplays. The channel became one of the fastest-growing accounts on YouTube. With 91.4 million subscribers, it is now one of the top ten most-subscribed channels on the video-sharing platform.
Other Ventures
As the original channel’s growth skyrocketed, Radzinskaya’s parents decided to translate their videos. They made new pages in French, Korean, Hindi, Spanish, German, Vietnamese, Arabic, Indonesian, Portuguese, and Bengali. She also has specialized channels for vlogs and toys.
All her secondary channels combined have over 175 million subscribers. With this massive following, Anastasia’s parents have secured deals with Yoola, a multi-channel network, and Jellysmack, a social media platform. They also sell Nastya merch.
Aside from YouTube, Nastya’s brand has branched out into other endeavors. Her parents created an educational mobile game. They also launched an NFT collection called “Nastya’s Originals”. The digital artworks can be used to engage with Stacy personally.
Net Worth and Earnings
Anastasia has made a total of $18 million from her various YouTube channels between 2019 and 2020. In 2022, she makes around $1.5 million every month. That’s about 18 million annually from producing content.
Apart from ad revenue, her income is supplemented by different brand campaigns and sponsorships. Her mobile app and merch are also a major income stream. As for her NFTs, she made about $16,000 at auction. With this, the young content creator has a net worth of $20 million.
Personal Life
When the Like Nastya channel was starting to get traction, her family moved from Russia to the United States. Now, they are living in a comfortable home in Miami, Florida.
