Out of all the automotive YouTubers on the platform, Doug DeMuro is definitely among the top five. The car enthusiast has become an influential figure in the space and has turned his passion into big money! In addition to his car review YouTube channel, Doug owns an auction business called Cars & Bids. As of 2023, Doug DeMuro has a net worth of $12 million.
Born in Denver, Colorado on May 22, 1988, DeMuro’s early life remains largely enigmatic, with the spotlight only really shining on him after his graduation from George Washington High School.
He later attended Emory University, earning a degree in Economics. A stint as an intern at Porsche in 2012 offered him an invaluable glimpse into dealer business development.
The experience evidently left a lasting impression, as DeMuro returned to the firm after graduation to assume the role of a vehicle allocation manager. Here he saved up enough money to buy one of his favorite rides, a 2006 Range Rover.
Parallel to his role at Porsche, DeMuro began to dabble in freelance writing for Autotrader.com, a major online car marketplace. Eventually, he left the safety of a steady job to devote himself fully to automotive journalism. His portfolio expanded to include contributions to other prominent car websites such as Jalopnik and The Truth About Cars in 2013.
That same year, DeMuro launched his blog, PlaysWithCars, which would later inspire the title of his debut book. He also penned an e-book, “From My Perspective,” offering his viewpoints on a variety of subjects beyond the automotive sphere. Though these books did not make much money, they were instrumental in fueling his passion for writing.
In 2016, DeMuro ascended to the role of editor for Autotrader’s new blog, Oversteer. This coincided with an increased focus on creating captivating car reviews, characterized by their quality content rather than extravagant editing. The reviews don’t have fancy editing like Supercar Blondie but the content is top notch.
DeMuro’s foray into YouTube began in 2013 while he was still writing for Jalopnik. Despite initial challenges in attracting views, he remained consistent with uploads, even purchasing cars specifically for review based on fan recommendations.
His distinctive rating system, the DougScore (rating vehicles from 10 to 100), rapidly gained popularity, establishing him as a respected voice in the automotive review world.
By 2018, DeMuro expanded his presence with a second channel, More Doug DeMuro, where he explores topics beyond his usual automotive purview. The following year, he parted ways with Autotrader.com to pioneer his own venture, Cars & Bids.
The platform quickly gained traction, leading DeMuro to establish a dedicated YouTube channel which currently boasts 758,000 subscribers. His main channel now has 4.68 million subscribers.
Net Worth and Earnings
DeMuro’s earnings are as diverse as his interests. According to Social Blade, Doug DeMuro’s YouTube channel receives around 600,000 views every day and makes an estimated $2,500 per day in ad revenue. That’s just over $900,000 annually from one channel. This doesn’t include his earnings from sponsorship deals and other accounts.
He also sells merch on DougDeMuro.com, it’s a simple store that just sells t-shirts. Doug’s auction website is his main source of income and his car collection is worth hundreds of thousands. In early 2023, Doug sold equity in Cars & Bids for $37 million to the Chernin Group. This is why Doug DeMuro’s wealth is estimated to be $12 million.
In his personal life, DeMuro is married to Joanna DeMuro, with whom he shares a son. They reside in a Victorian-era home on Nantucket Island, Massachusetts. His collection of 26 vehicles stands as a testament to his lifelong passion for cars, a passion that once led to him being pulled over twice in one night while driving his R32 Skyline GT-R.