Doug DeMuro has become an influential figure in the automotive industry as an entrepreneur, author, and content creator. He runs a popular car review YouTube channel and an auction website called Cars & Bids. Earlier in his career, Doug used to work for the renowned sports car manufacturer Porsche. As of 2022, Doug DeMuro has a net worth of $8 million.
On May 22, 1988, Douglas DeMuro was born in Denver, Colorado. Not much is known about his childhood, but it’s known he graduated from George Washington High School in his hometown.
He attended Emory University to study for a degree in economics after relocating to Atlanta, Georgia. Doug also landed his first job there, working as a vehicle allocation manager for Porsche in 2012.
This helped him buy one of his favorite rides, a 2006 Range Rover. Though his position was nothing to sneeze at, he worked double time by writing content for an online car marketplace called Autotrader.com.
Douglas fell in love with writing, so he left Porsche after a year to focus on content writing. Aside from Autotrader.com, he also started writing for other car blogs like Jalopnik and The Truth About Cars in 2013.
The same year, he created his own blog, Plays With Cars, which is also the title of his debut book. He also wrote about things other than cars in his 2013 ebook, From My Perspective.
Three years later, DeMuro moved to the newly introduced Autotrader.com vehicle blog Oversteer, where he was appointed editor. It was around this time that he started focusing on filming car reviews.
While writing for Jalopnik, the rising author began making video reviews on his YouTube channel, which started in 2013. DeMuro occasionally bought cars recommended by his fans just to give them an honest review.
He became known for the DougScore, which rated vehicles from 10 to 100. In 2018, he launched his second account, More Doug DeMuro, to talk about his opinions on things that are unrelated to automobiles.
The following year, he parted ways with Autotrader.com to launch the auction platform Cars & Bids. He later created a YouTube channel of the same name, which currently has 80,400 subscribers. His main channel has 4.45 million, while his secondary account has 761,000.
Net Worth and Earnings
According to Social Blade, Doug DeMuro’s main YouTube channel receives over 500,000 views per day and makes an estimated $2,500 per day with ad revenue. That’s just over $900,000 annually from one channel. This doesn’t include his earnings from sponsorship deals and other accounts.
He also sells merch on DougDeMuro.com. His writing jobs and auction website generate additional revenue. This is why Doug DeMuro’s wealth is currently valued at $8 million.
Doug is married to a woman named Joanna DeMuro, who is the mother of his only son. They live in a Victorian-era home located on Nantucket Island, Massachusetts.
The YouTuber owns a collection of 26 vehicles, many of which have been purchased to be the subject of reviews on his channel. Once, while driving his R32 Skyline GT-R, the cops pulled him over twice in one night.