Out of all the automotive YouTubers on the platform, Doug DeMuro is definitely among the top ten. The car enthusiast is a savvy entrepreneur and writer who has become an influential figure in the space. In addition to his car review YouTube channel, he owns an auction business called Cars & Bids. As of 2022, Doug DeMuro has a net worth of $8 million.
Douglas DeMuro was born on May 22, 1988, in Denver, Colorado. Not much is known about his childhood, but it’s known he graduated from George Washington High School.
He attended Emory University and got a degree in economics. Before graduating Doug interned at Porsche in 2012 and got experience in dealer business development.
He rejoined the firm in 2012 after graduating and worked as a vehicle allocation manager. Here he saved up enough money to buy one of his favorite rides, a 2006 Range Rover.
While working at Porsche, Doug started doing some freelance writing for Autotrader.com, a major online car marketplace. He left a stable job to focus on automotive writing. Aside from Autotrader.com, he also started writing for other car websites such as Jalopnik and The Truth About Cars in 2013.
In the same year, he created his own blog, PlaysWithCars, which is the title of his debut book. He also published an ebook in 2013 titled “From My Perspective” and gave his opinion on things other than cars. The books didn’t make much income as it was more of a passion project.
Three years later, DeMuro was appointed the editor of Autotrader’s new blog, Oversteer. Around this time, he began filming more car reviews. The reviews don’t have fancy editing like Supercar Blondie but the content is amazing.
While writing for Jalopnik, he began making video reviews on his YouTube channel in 2013. While it took a while to attract views, he was still consistent with uploads. DeMuro occasionally bought cars recommended by fans just to review them.
He became known for the DougScore, which rated vehicles from 10 to 100. In 2018, he launched his second channel, More Doug DeMuro, to talk about things unrelated to cars.
The following year, he parted ways with Autotrader.com to launch the auction platform Cars & Bids. He later created a YouTube channel for the business and currently has 82,200 subscribers. His main channel has 4.51 million, while his secondary account has 758,000.
Net Worth and Earnings
According to Social Blade, Doug DeMuro’s YouTube channel receives around 500,000 views every day and makes an estimated $2,500 per day in ad revenue. That’s just over $900,000 annually from one channel. This doesn’t include his earnings from sponsorship deals and other accounts.
He also sells merch on DougDeMuro.com, it’s a simple store that just sells t-shirts. Doug’s auction website is more than likely his main source of income and his car collection is worth hundreds of thousands. This is why Doug DeMuro’s wealth is estimated to be $8 million.
Doug is married to Joanna DeMuro and they have a son together. The married couple lives in a Victorian-era home located on Nantucket Island, Massachusetts.
The YouTuber owns a collection of 26 vehicles, many of which have been purchased to be reviewed on his channel. Once, while driving his R32 Skyline GT-R, the cops pulled him over twice in one night.