Supercar Blondie is an Australian YouTuber known for her luxury car videos. Real name Alex Hirschi, the vlogger and presenter has over 80 million followers on social media. As of 2023, Supercar Blondie has an estimated net worth of $17 million.
Early Life
Originally from Brisbane, Australia, Alexandra Mary Hirschi was born on September 21, 1985. Her love for cars began at a young age, as her family would often go on long road trips.
When she was 15 years old, they traveled to the United States, and a flashy limousine caught Hirschi’s eyes. Since that day, she always dreamed of owning a supercar. Her first car was a yellow Mitsubishi Lancer, a cheaper alternative to Lancer Evo.
For her education, Alexandra went to the Queensland University of Technology. There, she studied business and journalism. In 2008, the Australian moved to Dubai, United Arab Emirates and this is where her supercar journey began.
Career Beginnings
In Dubai, she worked at a radio station called Dubai Eye 103.8 as a presenter and was first known as “Radio Blondie.” After five years of hosting her own radio show, she was contacted by Bentley Motors.
The luxury car company wanted her to test drive one of their models in 2015 and loaned her the car. This is when she decided to start a supercar account on Instagram. Not long after, she created accounts on Facebook and YouTube.
After working with Bentley, she scored brand deals with other major car companies. Currently, Supercar Blondie has 10 million followers on YouTube, 11.4 million on Instagram, and 49 million on Facebook. As expected, her content has exploded on TikTik and has another 14.2 million fans there.
Further Success
It can’t be denied that Alex has become one of the leading content creators in the automotive space. This is possible because she produces entertaining content and doesn’t claim to be an expert.
In 2018, she was named one of the top 50 Most Influential Women in the Arab World by the weekly magazine Arabian Business. Apart from making videos, she posts vlogs on her website SupercarBlondie.com.
In 2019, the media company Broadcasting & Cable stated that Alexandra is going to host a car program titled Car Crews. She has also appeared in other car shows like the BBC’s Top Gear.
Net Worth and Earnings
Thanks to her large audience, Hirschi is an advertiser’s dream! This helps her earn $1.4 million per year just from sponsored brand deals. According to Social Blade, she makes anywhere from $600,000 to $9.9 million in annual revenue from YouTube ads.
$600,000 appears to be way too low and should be making at least $5 million per year. Her channel is averaging around 3.5 million views every day, and with a CPM of $5, she makes $25,000 per day!
A massive chunk of her wealth is from the sponsorship deals she gets with luxury car brands. Though she doesn’t own the cars she promotes, it makes her a lot of money. She also gets extra money from media appearances. Alex’s current wealth is around $17 million.
Personal Life
Supercar Blondie is married to Nik Hirschi, her manager. They live in a cozy home in Dubai. Alex owns two supercars, a Rolls-Royce Wraith and the McLaren 720S. She’s also a big fan of Elon Musk and owns a Tesla Cybertruck.
