Supercar Blondie is an Australian YouTuber known for luxury car videos. Real name Alexandra Mary Hirschi, the vlogger and presenter has over 100 million followers on social media. As of 2024, Supercar Blondie has an estimated net worth of $17 million.
Early Life
Originally from Brisbane, Australia, Alexandra Mary Hirschi was born on September 21, 1985. Her love of cars began at a young age. On a family holiday in the US, a flashy limousine caught Hirschi’s eye. Since that day, she dreamed of owning a supercar.
Her first car was a yellow Mitsubishi Lancer, a cheaper alternative to a Lancer Evo. Alexandra studied business and journalism at the Queensland University of Technology. In 2008, the Australian moved to Dubai as her husband got a job with Misys as a Business Development Manager.
Career Beginnings
In Dubai, she worked at Dubai Eye 103.8 as a radio presenter and earned the nickname “Radio Blondie.” After five years hosting her own radio show, she was contacted by Bentley Motors.
In 2015, the luxury car company wanted her to test drive one of their models and loaned her the car. This is when she created supercar accounts on Instagram, Facebook and YouTube.
After working with Bentley, Alex scored brand deals with other major car companies. Currently, Supercar Blondie has 17.7 million followers on YouTube, 16 million on Instagram, and 55.8 million on Facebook. As expected, her content has exploded on TikTok and she has another 17.8 million fans there.
Further Success
Alex has become one of the leading content creators in the automotive space because she produces entertaining content and doesn’t claim to be an expert.
In 2018, she was named one of the top 50 Most Influential Women in the Arab World by the weekly magazine Arabian Business. Apart from making videos, she uploads vlogs on her website SupercarBlondie.com.
In 2019, Broadcasting & Cable stated that Alexandra will be hosting a show called Car Crews. Season one aired on Insight TV but it wasn’t renewed for a second season. She has also featured on an episode of BBC’s Top Gear!
Net Worth and Earnings
Thanks to her large audience, Hirschi is an advertiser’s dream! This helps her earn $1.4 million per year just from sponsored brand deals. According to Social Blade, she makes up to $1.3 million per month from YouTube ads.
Since March 2023, her channel has averaged over 8 million views every day. With a CPM of $5, she can make around $40,000 per day! In April 2018, she set up the company SB Media Group to manage earnings from her online empire. The business now employs over 50 staff with offices in Dubai, London, Prague and Boston.
A massive chunk of her wealth is from the sponsorship deals with luxury car brands such as Bugatti and Ferrari. Although she doesn’t own the cars she promotes, it makes her a lot of money. The blonde Australian earns extra money from media appearances. Alex’s current wealth is around $17 million.
Personal Life
Supercar Blondie is married to Nik Hirschi, CEO of SB Media Group. Nik is a former banker, he quit his job in 2018 and has played a huge role in her success behind the scenes.
The couple live in a cozy home in Dubai. Alex owns two supercars, a Rolls-Royce Wraith and the McLaren 720S. She’s a big fan of Elon Musk and owns a Tesla Cybertruck.
