Supercar Blondie is an Australian YouTuber known for her luxury car videos. Real name Alex Hirschi, the vlogger and presenter has over 95 million followers on social media. As of 2023, Supercar Blondie has an estimated net worth of $17 million.
Early Life
Originally from Brisbane, Australia, Alexandra Mary Hirschi was born on September 21, 1985. Her love for cars began at a young age, as her family often went on long road trips.
At 15 years old, they traveled to the United States, and a flashy limousine caught Hirschi’s eye. Since that day, she dreamed of owning a supercar. Her first car was a yellow Mitsubishi Lancer, a cheaper alternative to Lancer Evo.
Alexandra studied business and journalism at the Queensland University of Technology. In 2008, the Australian moved to Dubai, UAE because her husband got a job with Misys as a Business Development Manager.
Career Beginnings
In Dubai, she worked at a radio station called Dubai Eye 103.8 as a presenter and was first known as “Radio Blondie.” After five years of hosting her own radio show, she was contacted by Bentley Motors.
The luxury car company wanted her to test drive one of their models in 2015 and loaned her the car. This is when she decided to start a supercar account on Instagram. Not long after, she created profiles on Facebook and YouTube.
After working with Bentley, Alex scored brand deals with other major car companies. Currently, Supercar Blondie has 14.4 million followers on YouTube, 13.5 million on Instagram, and 52 million on Facebook. As expected, her content has exploded on TikTik and has another 16.6 million fans there.
Further Success
It can’t be denied that Alex has become one of the leading content creators in the automotive space. This is possible because she produces entertaining content and doesn’t claim to be an expert.
In 2018, she was named one of the top 50 Most Influential Women in the Arab World by the weekly magazine Arabian Business. Apart from making videos, she uploads vlogs on her website SupercarBlondie.com.
In 2019, Broadcasting & Cable stated that Alexandra will be hosting a show called Car Crews. Season one aired on Insight TV but it wasn’t renewed for a second season. She has also featured on an episode of BBC’s Top Gear!
Net Worth and Earnings
Thanks to her large audience, Hirschi is an advertiser’s dream! This helps her earn $1.4 million per year just from sponsored brand deals. According to Social Blade, she makes anywhere from $1.2 million to $19.4 million in annual revenue from YouTube ads.
$1.2 million appears to be way too low and she should be making at least $5 million per year. Since March 2023, her channel has averaged over 10 million views every day. With a CPM of $5, she makes around $50,000 per day!
In April 2018, she set up the company SB Media Group to manage earnings from her online empire. The business now has 46 employees with locations in Dubai, London, Prague and Boston.
A massive chunk of her wealth is from the sponsorship deals with luxury car brands such as Bugatti and Ferrari. Although she doesn’t own the cars she promotes, it makes her a lot of money. The blonde Australian also earns extra money from media appearances. Alex’s current wealth is around $17 million.
Personal Life
Supercar Blondie is married to Nik Hirschi, who is the CEO of SB Media Group. They live in a cozy home in Dubai. Alex owns two supercars, a Rolls-Royce Wraith and the McLaren 720S. She’s also a big fan of Elon Musk and owns a Tesla Cybertruck.
