Supercar Blondie is an Australian automotive YouTuber known for her luxury car videos. Real name Alex Hirschi, the vlogger and presenter has a massive following across all the top social media platforms. As of 2022, Supercar Blondie has an estimated net worth of $17 million.
Originally from Brisbane, Australia, Alexandra Mary Hirschi was born on September 21, 1985. Her love for cars began at a young age, as her family would often go on long road trips.
When she was 15 years old, they traveled to the United States, and a flashy limousine caught Hirschi’s eyes. Since that day, she always had the goal of owning a supercar for herself. Her first car was a Mitsubishi Lancer.
For her education, Alexandra went to the Queensland University of Technology. There, she studied business and journalism. In 2008, the Australian-born moved to Dubai, United Arab Emirates where she still lives.
In Dubai, she initially worked at a radio station called Eye 103.8 and was first known as “Radio Blondie,” serving as a presenter and newsreader. After five years of hosting her own radio show, she was contacted by Bentley Motors.
The luxury car company wanted her to test drive one of their models in 2015. This is when she decided to make an Instagram page and make automotive related content. Not long after, she created accounts on Facebook and YouTube.
After working with Bentley, she got brand deals with other major car companies. Currently, Supercar Blondie has 8.23 million followers on YouTube, 10.3 million on Instagram, and 47 million on Facebook. Her most recent social media is TikTok, and she has a whopping 10.7 million fans there.
It can’t be denied that Alex has become one of the leading content creators in the automotive niche. This was possible because she approaches the audience as a car entertainer and not an expert.
In 2018, she was named one of the top 50 Most Influential Women in the Arab World by the weekly magazine Arabian Business. Apart from making videos, she also makes vlogs on her website SupercarBlondie.com.
In 2019, the media company Broadcasting & Cable stated that Alexandra is going to host a car program titled Car Crews. She has also appeared in other car shows like the BBC’s Top Gear.
Net Worth and Earnings
Hirschi has over 70 million followers online. This helps her earn $1.4 million per year just from sponsored social media posts. According to Social Blade, she makes anywhere from $442,000 to $7.1 million a year from YouTube ads.
A massive chunk of her wealth is from the sponsorship deals she gets from luxury car brands. Though she doesn’t own the cars she promotes, it makes her a lot of money. She also gets extra money from media appearances. Alex’s current wealth is around $17 million.
Supercar Blondie is married to Nik Hirschi, her manager. They live in a cozy home in Dubai. Alex owns two supercars, and she has a McLaren, a Tesla Cybertruck, and a Rolls-Royce on order.