Toppings have the power to transform ordinary dishes into culinary delights. When it comes to desserts, the team at Yum Crumbs has taken this concept to a new level. Delson and Amanda Jeanvilma are on a mission to revolutionize the world of dessert toppings. Delson pitched the business on Shark Tank and got a deal with Barbara Corcoran and Daymond John. As of 2023, Yum Crumbs is worth an estimated $1 million.
Meet the Founders
Delson and Amanda are not your typical entrepreneurs. They are parents to five energetic boys, living life to the fullest in Edgewater, Florida. Despite being co-founders, Delson pitched the company alongside his son. Their wholesome pitch captured the hearts of viewers, earning them widespread admiration.
Previously, Delson was a sports analyst at Pro Football Focus. However, his passion for business was a driving force. Amanda, on the other hand, had always been passionate about baking. It was this shared love for creating delicious treats that led them to embark on a small baking venture.
The turning point came when the couple received a flood of orders for their crumb cakes. While baking the cakes was a breeze, making the crumbs was a time-consuming task. Amanda had a brilliant idea – why not produce pre-made crumbs? She discussed this idea with her partner and sought the opinions of experienced bakers, all of whom endorsed the concept.
Establishing Yum Crumbs
The couple ended up formulating 24 crumb flavors with varying textures, so it’s not just for crumb cakes. The toppings suit almost every type of dessert and were made available to the public in 2020.
The product popped off as a great pair with regular cookies. Apart from the flavor, Yum Crumbs added more color and life to traditional food items, making it a hit with most kids.
Delson and Amanda had an online store and gradually partnered with different retailers. With this, their products became available in states, including New York, Florida, Canada, Texas, Ohio, Michigan, and Hawaii.
After Shark Tank
Following their appearance on Shark Tank, Yum Crumbs is gearing up for a massive surge in orders. With over three million live viewers and countless more tuning in through syndication, the brand is set to receive unprecedented exposure, which is expected to translate into strong sales. The deal with Barbara and Daymond should close within the next three to six months.
You can indulge in Yum Crumbs’ offerings by purchasing individual packets for $12.99 or bundles for $29.99 on their website, YumCrumbs.com. They offer a range of flavors, including seasonal and gluten-free options. Businesses looking to delight their customers can also buy Yum Crumbs in bulk through wholesale.
For those who prefer the tangible shopping experience, Yum Crumbs can be found in select retail stores, with over 20 locations listed on their website. The majority of these stores are in the United States, with one store in Canada.
As of November 2023, the family venture has 737 five-star reviews on Judge.me. Currently, their processing procedure takes 7 to 10 business days. This is relatively slow by modern standards and will need to improve drastically to scale the business. The future looks sweet for Yum Crumbs, and their journey is one that will captivate dessert enthusiasts.