Vladislav Vashketov and Nikita Vashketov are two brothers featured in a YouTube channel called Vlad and Niki. Their parents run the page, but they are the stars of the show. Their videos are usually about fun activities for kids. Despite their young age, Vlad and Niki have a net worth of $280 million.
The older brother is Vlad, who was born on February 26, 2013. This makes him nine years old at the time of writing. Niki was born on June 4, 2015, meaning he is six.
They are Russian-American, and they reside in Miami, Florida, their birthplace. Sergey and Victoria are the names of their parents. They also have a little brother named Christian Sergey Vashketov.
Both are currently in elementary. The elder brother enjoys soccer and kickboxing and has progressed to a competitive athlete. Nikita is the brilliant younger brother who loves to travel, draw, sing, dance, and be artistic.
It was on April 23, 2018, that the Vlad and Niki channel was created. Initially, their account was called Vladik Toys. Vlad and his mother did toy unwrapping videos at first.
Their content is mostly concerned with concepts of community and sharing. The majority of the videos include the boys sharing stories, playing with toys, doing pretend play, and vlogging in foreign countries.
Nursery rhymes are occasionally used in their videos. They currently have 79.8 million subscribers, giving them a spot in YouTube’s top ten most-subscribed channels worldwide.
As their fame grew, so did their online presence. Their brand started going international to boost their viewership. They have 21 channels on YouTube, and they make videos for 18 different languages. Vlad is also on Instagram with 213,000 followers.
Vlad and Nikita inked a representation agreement with Haven Global in 2019 to create additional content streams. This contract helped the brother have a mobile app with the same name as their channel. Their app contains various games children can enjoy.
They also negotiated an agreement with Playmates Toys, a Hong Kong-based toy business established in 1996 by Sam Chan. Walmart, Target, and Amazon distribute their products. They also sell merch for kids on their own website.
Earning an estimated $312,000 for each video, they have deemed to be the highest earning YouTubers per video in 2019. Their channels combined have a total of more than 118 billion views and over 212 million subscribers.
Now, they make approximately $51 million per year from ad income generated through their YouTube videos. Their total annual income is much higher because their merch and deals are not counted in this estimate.
Victoria, the lovely and energetic mother, is an essential character in the channel’s narrative. She began her career in Russia as a skilled gymnast. Sergey has also proven to be an excellent father. He was a salesman before they gained online fame.
Sergey began building the channel by forming brand relationships. Now, the parents are working full-time managing multiple channels for millions of their children’s viewers.