Vladislav Vashketov and Nikita Vashketov are two brothers who run a YouTube channel called Vlad and Niki. Their parents run the account, but the kids are the stars of the show. Their videos are usually about fun challenges and adventures for kids. Despite their young age, Vlad and Niki have a net worth of $280 million.
Background
The older brother Vlad was born on February 26, 2013 and is nine years old. Niki was born on June 4, 2015 and is now seven years old. The Russian-Americans reside in Miami, Florida where they were born. Their parents emigrated to the US before they were born and they have a little brother named Christian Sergey Vashketov.
Both of them are currently in elementary school, Vlad enjoys soccer and kickboxing and has progressed to become a competitive athlete. Nikita is the brilliant younger brother who loves to travel, draw, sing and dance.
YouTube
Vlad and Niki started the YouTube channel on April 23, 2018 and their account was initially called Vladik Toys. In the early videos, Vlad and his mother did the toy unwrapping videos and Niki got involved later.
Their content revolves around community and sharing. The majority of the videos include the boys sharing stories, playing with toys, doing pretend play, and vlogging in foreign countries such as Dubai.
Nursery rhymes are occasionally used in their videos. They currently have 92.7 million subscribers, giving them a spot in YouTube’s top ten most-subscribed channels worldwide.
Other Ventures
As their fame grew, so did their online presence. The family has built a brand with an international appeal and has a loyal audience. They operate 21 channels on YouTube, and translate videos into 18 languages. Vlad is on Instagram and has 255,000 followers.
Vlad and Nikita signed a deal with Haven Global in 2019, an Australian licensing agency. Through licensing their company will make money through creating new content, releasing products and a mobile app.
They also inked an agreement with Playmates Toys, a Hong Kong-based toy business started in 1996 by Sam Chan. Retailers such as Walmart, Target, and Amazon sell their products. In addition, they sell merch for kids on their own website.
Earnings
The YouTubers earned an estimated $312,000 per video and were the highest paid YouTubers on a per video basis in 2019. In comparison, Like Nastya earned around $258,000 per video during the same time. Their channels combined have attracted more than 130 billion views and over 220 million subscribers.
Now, they make approximately $51 million per year from YouTube ad revenue as brands are eager to advertise to their viewers. Their total annual income is much higher because their merch and deals are not counted in this estimate.
Family
Victoria, the lovely and energetic mother, is an essential character in the channel’s growth. She began her career in Russia as a skilled gymnast. Sergey has also proven to be an excellent father, he was a salesman before they gained online fame.
Sergey began building the channel by forming relationships with established brands. The parents are working full-time managing multiple channels and have done an amazing job.
