Despite living in Elon’s shadow, Tosca Musk is hugely successful in her own right. Tosca is a filmmaker and director who has worked on high profile television programs and feature films. Currently, the South African is the CEO of Passionflix, a streaming platform and production company. As of 2023, Tosca Musk has a net worth of $170 million.
Tosca was born in Johannesburg, South Africa on July 20, 1974, to Errol and Maye Musk. She is the younger sister of Kimbal and Elon Musk. Her parents got a divorce when she was five years old and Tosca stayed with her mum while Elon stayed with his dad.
Elon migrated to Canada after finishing high school, and Tosca also moved to Canada with her mother. In 1997, she earned a BFA degree in film studies from the University of British Columbia.
After graduating, Tosca worked for Alliance Atlanti for eight years, one of Canada’s largest media production and distribution companies, During this time, she worked as the director of development for Sela Ward’s in-house production firm, Magnolia Films. She also helped with the creation, producing and marketing of network cable television projects.
In 2001, Tosca worked as a segment producer for TV Guide Television in Los Angeles before producing and directing her first feature picture, Puzzled, under her own label, Musk Entertainment. Elon was an executive producer of the film.
Later on, Tosca worked on more feature films, including The Truth About Miranda, The Heavy, Cruel World, and We Have Your Husband. In 2011, she produced three more films for Lifetime and Hallmark. One of her films, Country Remedy, won nine awards.
She also branched out into online content and collaborated with Jeff Macpherson on the web series Tiki Bar TV in 2005. When it first came out, it was the most downloaded video on iTunes for nearly three months.
Tiki Bar TV was regarded as a pioneering web series that featured on various major media outlets. In 2017, she became the co-founder and CEO of Passionflix. The streaming service’s primary goal is to adapt best-selling romantic books for the big screen.
Given the fact her older brother is a famous tech billionaire, people are curious about her personal fortune. With all of her production ventures, it is estimated that she makes around $32,000 per month. However, the majority of her wealth comes from Passionflix. The company has raised over $24.1 million in funding from investors. As a result, Tosca is worth an estimated $170 million.
Tosca Musk isn’t married but is the mother of two kids; a boy and a girl who happen to be twins! Their names are Isabeau and Grayson. They were conceived with the assistance of a sperm donor. Tosca is a feminist who makes life decisions that she believes will empower women.