SteveWillDoIt is a YouTuber and content creator with a net worth of $6 million. Real name Stephen Deleonardis, he’s best known for challenge-based videos and his involvement with NELK. The majority of his wealth has come from YouTube ad revenue, brand sponsorships and business ventures such as Happy Dad seltzer.
Background
SteveWillDoIt was born in Oviedo, Florida, on the 26th of August, 1998. He started his journey as a content creator in his late teens, but he hasn’t revealed much about his life prior to YouTube. Per his own explanation, he opted to move to YouTube after Instagram continually removed his content.
Rise to Fame
Since 2017, SteveWillDoIt has attracted eyeballs through the shock factor of his content. In videos, he often flashes bags of cash and has bought cars for celebrity friends and given buying gifts to strangers. He’s known for his heavy use of weed and alcohol in videos which are often the focal point of challenges and stunts.
Of course, his collaborations with NELK only further bolstered his flourishing career. Steve’s bold personality and striking content earned him over 4 million subscribers but YouTube has banned him from the platform. Now, he is uploading videos to Rumble instead.
Income Sources
Previously, SteveWillDoIt’s main income source was YouTube but he’s found a new money maker. Currently, he makes money through the Full Send clothing line. According to Dexerto.com, Nelk made $70 million in revenue in 2020 from merch sales alone!
As a key stakeholder in NELK’s business empire, Steve co-owns the hard seltzer brand, Happy Dad. The business is a huge success and sold over 2.6 million 12-packs in 2022 as reported by Forbes.
Happy Dad is rumored to be worth a staggering $250 million! In addition to this, Steve earns money from brand deals, investing in crypto and producing content for Rumble and Kick. Despite his fortune, his downfall has been his love of gambling and has lost significant sums of cash.
Controversy
In October 2021, YouTuber Coffeezilla (along with Mutahar from SomeOrdinaryGamers) began a series of videos intending to expose Steve’s income sources through his affiliation with Roobet.com. Roobet is a cryptocurrency gambling service that is not legal in the US.
According to Coffeezilla’s research, Steve was profiting from every bet made under his referral. The website was described as being “offshore and unregulated” which made it highly risky for users.
While this may have raised eyebrows, the real ethical concern arose when it was revealed that he was personally and financially guided by the owner of Roobet. A man who had a track record with a similar gambling ordeal in the past. In the ensuing fallout, Steve wound up wiping his gambling channel’s content.
Despite the drama around gambling, Steve has continued producing content since then. According to Social Blade, his channel was growing by 2,000 subscribers every day and it made up $466,300 per year. Without YouTube, it’s reported that Deleonardis will make around $1.5 million per year.
Car Collection
Not surprisingly, Steve enjoys the finer things in life. The social media personality’s garage sports a Rolls-Royce Cullinan, a Lamborghini Huracan, and a rare McLaren. In total, his exotic car collection is worth around $2 million.
