SteveWillDoIt is a popular YouTuber and Instagram influencer with a net worth of $4 million. Real name Stephen Deleonardis, he’s best known for his challenge-based videos and being a recurring member of NELK’s various pranks. Throughout his career, he’s collaborated with several prominent celebrities such as 6ix9ine and TFUE, while also getting wrapped up in his own fair share of controversy.
Background and Fame
SteveWillDoIt was born in Oviedo, Florida, on the 26th of August, 1998. He started his journey as a content creator in his late teens, but he hasn’t revealed much about his life prior to YouTube. Per his own explanation, he opted to move to YouTube after Instagram continually removed his content.
Since 2017, SteveWillDoIt has amassed a good deal of fame through the shock factor of his content. For example, in his videos, he often uses an insane amount of money for various things. From buying cars for celebrity friends to buying gifts for strangers. Most notably, gambling (we’ll get to that). He’s also known for his heavy use of weed and alcohol in videos which are often the focal point of challenges and stunts.
Other common themes include eating challenges and doing obscene things for views. Some of which have landed him in hot water. One of his more popular incidents involved singer Demi Lovato and a social media debacle that ended with Steve getting a tattoo of the singer on his thigh. Not all of his work is so controversial, though. Amid all the cash flying around in videos, he often directs that money to people in need as well.
Of course, his collaborations with NELK, a YouTube channel with a similarly intense energy, only further bolstered his already flourishing career. Steve’s bold personality and striking content earned him more than 4 million subscribers but YoTube has recently banned him from the platform. Now he is uploading videos to Rumble instead.
SteveWillDoIt’s main income source was previously YouTube but now has to find a new money maker. Currently, he makes money through selling merchandise, along with his alcohol company, Happy Dad. However, past allegations have brought that matter into question.
In October 2021, YouTuber Coffeezilla (along with Mutahar from SomeOrdinaryGamers) began a series of videos intending to expose Steve’s income sources through his affiliation with Roobet.com. Roobet is a cryptocurrency gambling service that is not legal in the US. According to Coffeezilla’s research, Steve was profiting off every bet made under his referral. The website was described as being “offshore and unregulated” which made it highly risky for users.
While this may have raised eyebrows, the real ethical concern arose when it was revealed that he was personally and financially guided by the owner of Roobet. A man who already had a track record with a similar gambling ordeal in the past. In the ensuing fallout, Steve wound up wiping his gambling channel’s content.
Despite the drama pertaining to this scheme, Steve has continued to produce content since then. According to Social Blade, his channel was growing by 2,000 subscribers every day and it made $29,100 to $466,300 per year.