SteveWillDoIt is an American YouTuber and content creator with a net worth of $5 million. Real name Stephen Deleonardis, he’s best known for his challenge-based videos and his involvement with NELK. Throughout his career, he’s collaborated with several prominent celebrities such as 6ix9ine and TFUE, while also getting wrapped up in his own fair share of controversy.
SteveWillDoIt was born in Oviedo, Florida, on the 26th of August, 1998. He started his journey as a content creator in his late teens, but he hasn’t revealed much about his life prior to YouTube. Per his own explanation, he opted to move to YouTube after Instagram continually removed his content.
Rising to Fame
Since 2017, SteveWillDoIt has attracted eyeballs and fame through the shock factor of his content. In his videos, he often flashes bags of cash. From buying cars for celebrity friends to buying gifts for strangers and gambling (we’ll get to that). He’s known for his heavy use of weed and alcohol in videos which are often the focal point of challenges and stunts.
Other common themes include eating challenges and doing obscene things for views. Some of which have landed him in hot water. One of his more popular incidents involved Demi Lovato and a social media debacle that ended with Steve getting a tattoo of the singer on his thigh. Not all of his work is so controversial, though. Amid all the cash flying around in videos, he often donates money to people in need.
Of course, his collaborations with NELK, a YouTube channel with a similarly intense energy, only further bolstered his flourishing career. Steve’s bold personality and striking content earned him more than 4 million subscribers but YouTube has banned him from the platform. Now, he is uploading videos to Rumble instead.
Previously, SteveWillDoIt’s main income source was YouTube but he’s found a new money maker. Currently, he makes money through selling merchandise, along with his hard seltzer brand, Happy Dad. The business is a huge success and sold over 2.6 million 12-packs in 2022.
In addition to this, Steve earns from brand deals on Instagram and investing in crypto. However, past allegations have brought that matter into question.
In October 2021, YouTuber Coffeezilla (along with Mutahar from SomeOrdinaryGamers) began a series of videos intending to expose Steve’s income sources through his affiliation with Roobet.com. Roobet is a cryptocurrency gambling service that is not legal in the US.
According to Coffeezilla’s research, Steve was profiting from every bet made under his referral. The website was described as being “offshore and unregulated” which made it highly risky for users.
While this may have raised eyebrows, the real ethical concern arose when it was revealed that he was personally and financially guided by the owner of Roobet. A man who had a track record with a similar gambling ordeal in the past. In the ensuing fallout, Steve wound up wiping his gambling channel’s content.
Despite the drama around gambling, Steve has continued producing content since then. According to Social Blade, his channel was growing by 2,000 subscribers every day and it made up $466,300 per year. Without YouTube, it’s reported that Deleonardis will make around $1.5 million per year.
Not surprisingly, Steve enjoys the finer things in life. The social media personality’s garage sports a Rolls-Royce Cullinan, a Lamborghini Huracan, and a rare McLaren. In total, his exotic car collection is worth around $2 million.