Busy people tend to opt for food that’s fast and easy but often unhealthy. Simply Good Jars is a different kind of fast food. They are healthy salads in a jar to eat on the go. Founder Jared Cannon, pitched the product on Shark Tank and made a deal with Lori Greiner and Mark Cuban. 2025 data shows, Simply Good Jars is worth $6 million.
Jared Cannon’s Background
Jared Cannon is from Philadelphia, Pennsylvania, and trained as a chef at The Culinary Institute of America. He has a bachelor’s degree in Restaurant Management from Florida International University and an MBA from Temple University.
The Pennsylvania native started his career as a line cook at Outback Steakhouse and Iron Hill Brewery & Restaurant. In 2005, he became the lead cook in Bistro 821. A year later, he joined The Ritz-Carlton Hotel.
Next, he was hired as a sous chef in Stratos Restaurant Group and FS Food Group. In 2012, he returned to Iron Hill as an executive chef, a position he later held at Di Bruno Bros and Tria.
Founding Simply Good Jars
Cannon served as the CEO of Sapor Food Group in 2013. In 2015 he was recruited to be the district manager of the restaurant chain Honeygrow. Two years later, he founded his own company, Simply Good Jars.
After getting a $1,000 loan, he came up with a range of tasty salads in reusable jars. The containers can be returned to a partner store, which will prompt the business to donate a meal to the hungry.
The founder got the product into vending machines and coolers in areas with high foot traffic. In 2019, he made $300,000 in sales and $475,000 the following year. When the pandemic hit, he shifted the business model and began selling in convenience stores.
Jared’s Shark Tank Pitch
In 2021, Jared Cannon’s startup was losing around $900,000 every year. However, he believed that with enough capital, things could turn around. He appeared on season 12 of Shark Tank, offering $500,000 for 7% equity. By this time Jared only had 51% ownership and would lose majority control if he got a deal.
Kevin O’Leary and Lori Greiner were the ones who first expressed faith in Jared’s vision. The two Sharks joined forces and proposed a $500,000 loan at 9.5% interest and 7% equity.
After a discussion about getting help from more outside investors, Cuban said the company didn’t need more funding. He asked Lori to join him in offering $500,000 cash for 10%. Lori agreed to cut Kevin out of the deal, and Jared accepted the offer.
What Happened After Shark Tank?
After the Shark Tank episode aired, they received more than 750,000 inquiries. The salad company’s sales also grew by 1,500%. The deal with Mark and Lori didn’t close as reported by Sharktankblog.com. As the saying goes, “you don’t win friends with salad”, the same can be said for Sharks!
Nevertheless, Jared took Mark’s advice to stop raising money and focus on sales. This helped the business strike an agreement with convenience store Wawa and delivery service GoPuff. The jarred salads can also be bought on their website SimplyGoodJars.com.
With mostly five-star reviews on Facebook and Google, Simply Good Jars is doing fine on its own. Sales for 2021 was between $700,000 and $750,000. According to konaequity.com, Simply Good Jars is now making $3.685 million in annual revenue.
They also introduced a new product line called All Day Parfaits, featuring flavors like Apple Crumble and Chocolate Peanut Butter. In May 2024, Simply Good Jars announced a collaboration with Primal Kitchen to offer pre-made salads in high-tech vending machines, using their proprietary Smart Jar Technology. These vending machines were showcased at the National Restaurant Association Show in Chicago.
The business is worth an estimated $6 million but is still losing money. The best case scenario is getting acquired by a larger company, similar to how Plated was bought by Albertsons for $300 million.
