For every Shark Tank brand that stays independent, a smaller set ends up selling to a larger operator, a public company, or private equity. Sometimes it’s a clean buyout. Sometimes it’s “we bought the assets” or “we bought 60% now, the rest later.” Either way, the founder stops driving the bus.
Here are 14 Shark Tank-connected companies with verified acquisitions or control deals, with extra context on the product, the pitch, and the deal.
Ring (formerly DoorBot) – acquired by Amazon (April 2018)
Jamie Siminoff brought a video doorbell concept to TV early, originally under the name DoorBot. It didn’t land a deal on air, but the product category took off anyway. Amazon later bought Ring, and Amazon’s SEC filing puts the cash consideration at about $839 million (net of cash acquired), with the deal closing April 12, 2018.
At the time, major outlets reported a headline value north of $1 billion, which is consistent with the way private deal values get discussed versus cash paid and accounting treatment.
Poppi – acquired by PepsiCo (May 2025)
Poppi’s Shark Tank moment helped put it on the national radar, but the real story is what happened after: a functional soda brand scaled into mainstream retail, then got bought by a beverage giant. PepsiCo announced a definitive agreement in March 2025 for $1.95 billion, noting $300 million of expected cash tax benefits and a stated net purchase price of $1.65 billion, plus an earnout tied to performance.
Reuters and AP both covered the deal and the brand’s rise, including its positioning as a “healthier soda” alternative.
GrooveBook – acquired by Shutterfly (November 2014)
GrooveBook was built around a simple hook: a mobile photo-book subscription that turns phone photos into a small printed booklet every month. Shutterfly announced it acquired GrooveBook for $14.5 million, structured as an upfront payment plus a performance earnout.
ABC News framed it as a notable milestone at the time: a Shark Tank pitch that turned into an acquisition by a publicly traded company.
Bantam Bagels – acquired by T. Marzetti (October 2018)
Bantam Bagels turned “stuffed bagel bites” into a frozen product that could sit in grocery freezers and foodservice channels. Lancaster Colony announced that its subsidiary T. Marzetti acquired all the assets of Bantam Bagels with a $34 million base price, plus contingent earnout tied to performance. The release also pegged annual net sales around $20 million at the time.
The deal closed October 19, 2018 per the company’s announcement.
Plated – acquired by Albertsons (2017)
Plated was one of the better-known meal-kit names in the “everyone is trying subscriptions” era. Albertsons acquired Plated in 2017. While Albertsons did not disclose terms publicly, multiple reports cited a price range of about $175 million to $200 million, with earnouts that could raise the total depending on performance.
Plated is also a good reminder that an acquisition doesn’t guarantee a forever brand. Albertsons later shut down Plated’s subscription operations, with the final deliveries in 2019.
Wicked Good Cupcakes – acquired by Hickory Farms (June 2021)
Wicked Good Cupcakes got famous for cupcakes-in-a-jar that ship well, which matters a lot more than it sounds when you’re selling dessert online at scale. Hickory Farms announced the acquisition on June 24, 2021 and leaned hard into the origin story and e-commerce strength (terms were not disclosed).
Trade coverage also notes the brand began with a mother-daughter founding team and grew into a national mail-order business.
Talbott Teas – acquired by Jamba (2012)
Talbott Teas was a boutique tea business that got its Shark Tank boost, then quickly became part of a larger beverage portfolio. Industry outlets reported Jamba acquired Talbott Teas in February 2012 (financial terms not disclosed).
Brazi Bites – majority stake acquired by San Francisco Equity Partners (2018)
Brazi Bites (Brazilian-style cheese bread) didn’t sell to a giant food conglomerate in a headline-grabbing buyout. Instead, it took the common “next step” for a scaling consumer brand: private equity bought a majority stake. Multiple industry sources report San Francisco Equity Partners acquired control in 2018 for an undisclosed amount.
CoinOut – acquired by IRI (2021)
CoinOut’s product is simple on the surface: scan receipts, get rewards. The real asset is the receipt panel, which is valuable for consumer purchase measurement.
IRI referenced CoinOut as a recent acquisition when it announced new omnichannel solutions in April 2021, describing CoinOut as a 1.5 million member receipt capture panel. Other announcements around the deal also reported IRI acquired CoinOut in 2021.
Oru Kayak – acquired in stages by Solo Brands (2021)
Oru Kayak is the foldable kayak company. Its deal is unusually transparent because Solo Brands is public and filed details with the SEC. Solo Brands disclosed it acquired 60% of Oru’s voting equity on May 3, 2021 for $25.4 million in net cash paid, then acquired the remaining 40% on September 8, 2021.
PupBox – acquired by Petco (November 2017)
PupBox is a subscription box tailored to a dog’s life stage, with training tips and products that change as the dog grows. Petco announced the acquisition on November 15, 2017; terms were not disclosed, and the announcement said the founders and team would join Petco. Retail coverage at the time framed it as Petco leaning into subscription commerce and online gifting.
Surprise Ride – acquired by Fat Brain Toys (2018)
Surprise Ride was a kids activity subscription box that appeared on the show and later sold. A PRNewswire announcement in November 2018 said Fat Brain Toys acquired Surprise Ride (terms not disclosed). Local business coverage confirmed the acquisition and noted the deal terms were not public.
VerbalizeIt – acquired by Smartling (May 2016)
VerbalizeIt pitched translation services and later shifted deeper into multimedia translation. Smartling announced in May 2016 that it acquired VerbalizeIt to add audio and video translation capabilities (terms not disclosed).
Smartling has also referenced the acquisition in its later company communications, tying the date back to the original deal.
Beebo – acquired by Swabbies Tech (April 2020)
Beebo is the hands-free baby bottle holder that was pitched on the show. In April 2020, Swabbies Tech announced it acquired Better Family, Inc., which “holds the patents to The Beebo.” Terms were not disclosed in the release.
Truffle Shuffle – acquired by ButcherBox (May 2024)
Truffle Shuffle started as a truffle-focused cooking and e-commerce brand tied to Mark Cuban’s portfolio. ButcherBox announced the acquisition in May 2024, positioning it as a deal for a Shark Tank success story (terms not disclosed). TechCrunch also covered the deal, adding color on the founders and the product angle.
Copa Di Vino – purchased by Splash Beverage Group (December 2020)
Copa Di Vino is the single-serve “wine by the glass” brand from the show. The cleanest confirmation comes from Splash Beverage Group’s SEC disclosures, which state Splash purchased the key assets of the Copa Di Vino business in December 2020. A later annual report document spells out a total purchase price of $5,980,000.
