Paige Brattin, a native of Hawaii, pitched her innovative eyepatch product on Shark Tank but didn’t get a deal. Unlike your average entrepreneur, she was a bright of fresh air and was driven by something other than money. Brattin started the business due to her daughter’s troubled eyesight. As of 2023, Worthy Brands is worth an estimated $2 million.
Paige Brattin’s Background
Before this venture, Paige had successfully run a maternity boutique in Honolulu, selling it in 2008 to focus on her family. She also has a masters degree in education from the University of New Hampshire. As a result, she has taught in elementary schools.
Founding See Worthy Eye
Motivated by her daughter suffering from a serious case of amblyopia, Paige established See Worthy Patches, bringing into the market comfortable, aesthetically pleasing eye patches for children. Brattin spent three years developing the product so it stands out in the marketplace.
The brand later evolved to include Port Worthy Patches, easing the discomfort associated with medical ports often encountered in chemotherapy. Over the years, the business has done well but it’s suffered from growing gains. During the pandemic, sales tripled but Paige has had issues replenishing stock.
Getting on Shark Tank
The journey to the Shark Tank stage was nothing short of grueling. It entailed a rigorous screening process, a series of interviews with producers, and a nerve-wracking wait to get the green light. The diligence and the innovative solution See Worthy Eye offered finally earned Paige a spot on the first episode of season 15, presenting her brand to an audience of four million people.
After Shark Tank
Although the episode recently aired, the Shark Tank spotlight will catapult See Worthy Eye into a new sales stratum. You can buy the eyepatches at worthybrands.com and Amazon, where their Adventure Eye Patches are rated 4.6 stars from 1,075 reviews!
Paige published a press release the week after the show aired, revealing how she enjoyed the experience and conversations they had which didn’t make the final cut. Despite not getting a deal, the exposure for her mission will be massive in the long term.
A packet of 12 eyepatches retails for $27.50 to $28.50 which lasts for a month. They also ship worldwide which increases their money-making potential. Even though the product is patented, companies on Shark Tank tend to get impacted by copycats. This has been an issue in the past, where a major company copied their adhesive technology.
The company is growing at a steady pace with $1.7 million in sales over four years. The journey of See Worthy Eye will exemplify how a blend of personal motivation, and a significant platform like Shark Tank can propel a brand to new heights.
