Paddy Galloway is a successful YouTube consultant with over 515,000 subscribers. He offers advice to aspiring content creators and has become a recognised name with a waitlist of over 5,000 creators looking to consult with him.
Galloway has worked with famous creators such as MrBeast, Noah Kagan, and Ryan Trahan, to name a few. He began by creating simple drawings and animations, breaking down the success stories of creators such as Casey Neistat and Mark Rober. Today, he runs YT Jobs with co-founder Sina Sahami to assist people in securing jobs in the social media industry.
Galloway’s creative process starts by identifying the viewers of a particular niche and the type of videos they like to watch. He studies the niche of a creator by examining the top-performing videos. Galloway recommends examining the elements that make these videos successful and applying them to your content. He insists on leaving room for continued innovation by exploring “blue ocean” ideas. These ideas can come from existing ideas or they can stand out completely on their own.
Galloway emphasizes the importance of word choice in conveying ideas effectively, which can be the difference between a viral hit or a misunderstood flop. Galloway is careful with his scriptwriting, spending as much as 50-100 hours on a ten-minute video. He believes that a creator’s words must be chosen carefully to propel the story forward.
During his interview with Forbes, Galloway shared three crucial lessons for creators. First, it’s essential to know the niche and the viewers’ interests. Secondly, creators must be willing to explore new, innovative ideas that go beyond the repetition of what has been successful in the past. Lastly, word choice is crucial in conveying ideas effectively.
Despite the demand for his services, Galloway remains dedicated to providing free resources to help creators through his YouTube channel and YT Jobs. By sharing his knowledge and experience, Galloway is helping to democratize the creator economy and create more opportunities for individuals to succeed.
In addition to his work as a YouTube consultant and content creator, Galloway is also an advocate for mental health and self-improvement. He frequently shares his own struggles with anxiety and depression, and encourages others to prioritize their mental well-being.
As the creator economy continues to adapt, Paddy Galloway will remain a leading voice in the industry. With his blend of creativity and business acumen, Galloway is helping YouTubers to reach new heights of success on the world’s largest video-sharing platform.
