Snacks have a reputation for not being very healthy. Dr. Juan Salinas aimed to break this stereotype by creating P-nuff Crunch. It’s a plant-based, non-GMO puffed peanut snack. After pitching the product on Shark Tank, he closed a deal with Mark Cuban. At the moment, P-nuff Crunch is worth $3 million.
Juan Salinas’ Background
Juan Salinas is from Honduras and moved to New Jersey to get a better education. Salinas got a bachelor’s degree, masters, and PhD in food science from Rutgers University. If that wasn’t enough, he later got an MBA from Rutgers Business School.
In 1997, he landed his first job in the food and beverage industry, working as a program leader at Kraft Nabisco. After a nine year stint, Juan was hired by Cadbury as a senior project manager for their gum brands.
In 2010, Juan returned to Kraft as a group leader, managing global development and promoting gum-related ventures. Two years later, he became a director and a global project manager at Nestle.
Founding P-nuff Crunch
Apart from being a food expert, Salinas is also a bodybuilder and a triathlon athlete. As a health conscious person, it’s ironic he was helping large corporations manufacture junk food.
After about 25 years in the snack business, he started his own company in 2015, Perfect Life Nutrition. Their mission was to produce a legit healthy snack that would stand out in a crowded market. 100’s of failed experiments later, he came up with P-nuff Crunch.
He made puffed peanuts that are vegan-friendly, gluten-free, non-GMO, rich in fiber and protein, and only 130 calories per serving. In 2019, the healthy snack made $104,000 in sales.
Shark Tank Appearance
In 2020, Juan Salinas signed up for season 12 of Shark Tank. To expand operations and start his own manufacturing facility, he came in asking for $300,000 in exchange for a 10% stake in the business.
Female Sharks, Lori Greiner and Barbara Corcoran got a little excited when Juan tore off his lab coat and exposed his toned physique. Flustered, Barabara jokingly offered the initial $300,000 for 10%.
However, the other Sharks also had something to say. Mark Cuban, a vegetarian, had the snack before and loved it. He went on a little back-and-forth with the entrepreneur, and they agreed to shake on $400,000 for 25%.
After Shark Tank
After the episode aired, P-nuff Crunch experienced the “Shark Tank effect” as they company generated over $200,000 in revenue within hours. The deal with Mark Cuban closed but it’s not yet listed on his personal website under Shark Tank investments.
According to an interview with Salinas, Cuban has been great to work with and has helped out with marketing. The company now has its own production facility in New York and has boosted distribution.
P-nuff Crunch expanded its product line to include five flavors: roasted peanut, cocoa, cinnamon, BBQ, and vegan jalapeño cheddar. They also underwent a comprehensive rebranding effort, redesigning packaging to enhance product appeal.
The product is available to buy online through their website and Amazon. In 2020, they were avaiable in 450 stores nationwide with retailer partners such as Walmart, Central Market and Target. According to their website, they are sold at 176 locations as of March 2025. P-nuff Crunch is making an estimated $1 million in annual revenue and is valued at $3 million.
