Many people leave their shoes outside and switch to slippers when entering their homes. Entrepreneurs Ryan Cruz, Kevin Zamora, and Eric Cruz got tired of this process, so they invented Muvez, shoes that can be turned into slippers. After getting a deal on Shark Tank, Muvez is worth $3 million as of 2022.
About the Founders
Ryan and Eric Cruz are brothers from New York City. Ryan studied industrial and product design at the New Jersey Institute of Technology, while Eric gained a master’s degree in Business and Sports Administration from Fairleigh Dickinson University.
Kevin Zamora is from Carlstadt, New Jersey and has two associate degrees, one from Miami Dade College and one from Bergen Community College. He has also interned for The Walt Disney Company.
The three co-founders initially had very different career paths. However, they were brought together when Ryan was given a college task to reinvent a common consumer item.
Establishing the Company
Eric decided to help with his brother’s assignment. When the two noticed the wear and tear of their mechanic father’s slippers, they came up with the idea of creating footwear with removable soles, which allows it to transform from a shoe to a slipper.
The Cruz boys purchased materials from their neighborhood craft store and started molding the initial iteration of their product. Ryan’s professor didn’t like the idea, but they did not give up on it.
They started working with Kevin, who had already helped launch several startups by this point. The three of them co-founded Muvez in 2017. They made a Kickstarter campaign and raised a total of $33,873. After a year, they did $70,000 in sales.
Shark Tank Appearance
In 2020, the aspiring business trio’s request to pitch their product on Shark Tank was accepted. They entered the tank, offering Sharks 15% equity in Muvez for $200,000, valuing the company at over $1.3 million.
The show’s cast admired their specialized footwear as well how well the trio grew the business in the early stages. However, most of them concluded that the shoe industry is too competitive.
Lori Greiner saw its potential, but was a bit hesitant. She proposed doing a deal with Daymond John, but Daymond wanted to go solo with an offer of $200,000 for 33%. The founders of Muvez countered with $200,000 for 25%, and Daymond accepted.
After Shark Tank
It is reported that Muvez was able to quadruple its 2019 revenue of $100,000 just three months after their Shark Tank episode aired.
This massive sales boost happened when many non-essential businesses were forced to close because of the pandemic. This led to Eric, Ryan, and Kevin packing the orders themselves. It still worked out well in the end for them.
In 2020, the company launched a product line for women. They also started partnering with several athletes in the NBA, including Langston Galloway and the Detroit Pistons. Currently, the shoes are only for sale on their website and at some point will expand into retail stores. With a current value of $3 million, the company is heading in the right direction.