A family-owned brand specializing in a unique puffcorn snack, Like Air made a splash on season 14 of Shark Tank. Founded by siblings Steve Atieh, Allison Lin, and Kevin Atieh, the company has experienced strong growth thanks to the power of the show. The business got a deal with Mark Cuban and Lori Greiner! Currently, Like Air is worth an estimated $4 million.
The Birth of Like Air
Like Air was launched in 2020 in New York City, with a mission to transform the snacking experience. The founders created a product that stands out in the crowded snack market. Their signature Puffcorn is a light, airy snack that melts in the mouth, boasting only 50 calories per cup. Made with non-GMO corn and free from major allergens, Like Air’s Puffcorn is a guilt-free indulgence suitable for all ages.
The Shark Tank Experience
The Like Air team presented their product to the Sharks with great enthusiasm and needed to raise capital to expand operations. The trio asked for $300,000 for a 3.5% equity stake, valuing the business at $8.6 million! They had strong sales but the margins were film.
Post Shark Tank
Following their Shark Tank appearance, the founders had a busy weekend fulfilling orders after the episode aired. Pipcorn, which appeared on Shark Tank in 2014, received 7,000 orders within 24 hours and Like Air should have easily beaten this as the show has a larger audience now. The deal with Lori and Mark should finalize in the next three months unless the Like Air doesn’t pass due diligence.
Like Air’s revenue streams have been bolstered by partnerships with the likes of Sam’s Club. The product is sold in retail stores such as Kroger, Meijer and Wegmans. On the website, typically it costs $24.99 for a pack of 20 but the price was recently reduced to $19.99.
Customer reviews have been mostly positive, with many praising the unique texture and flavor of the Puffcorn. The snack’s health benefits, coupled with its delicious taste, have made it a popular choice. On Amazon, the Like Air Puffcorn (Pancake) has a rating of 4.3 from 1,227 customer reviews. Some negative reviews highlight that it’s stale and that it arrived open.
The global popcorn market was estimated to be worth $5.2 billion in 2021, so Like Air only needs to take a small slice of the market! Like Air has successfully found a niche by offering a healthier, allergen-free alternative to traditional popcorn,
Today, Like Air continues to thrive, with plans to expand its range and reach. As Like Air moves forward, it remains committed to its mission of providing better-for-you snacking options without compromising on taste. Hopefully the business can go on to become a success story like Pipcorn.
