In the world of casino vlogging, where the stakes are high and the rewards even higher, one name has quickly risen to the top – Lady Luck HQ. She uploads videos to YouTube, sharing live betting experiences with her audience. Given her popularity, fans are curious about her earnings and she doesn’t disappoint! As of 2025, Lady Luck HQ has a net worth of $1 million.
Background
Born in Englewood, Colorado, Lady Luck’s real name is Francine Maric. Although she hasn’t shared much information about her early life, it is reported she was born in 1989, making her around 35 years old.
Francine graduated from a local high school in Englewood and graduated from Michigan’s Oakland University in 2007. Afterwards, she worked for Chrysler, a large automobile manufacturer.
Before making YouTube videos full-time, she also worked at Gubagoo, a virtual reality car dealer based in Atlanta. Maric moved up the corporate ladder to marketing sales director but left the position in April 2021 to focus on YouTube.
YouTube Career
Lady Luck HQ set up her YouTube account in early 2018 and has received over 280 million views! Francine and her long-time partner, Miran, run the account. Francine is the face of the channel, and Miran mainly films and edits.
From the start, the couple’s personality and energy helped them become one of the top casino vlogging stars. There are several other casino YouTubers such as NG Slot and Brian Christopher Slots, but what sets Francine apart is her family-friendly approach.
The duo share their wins and losses at casinos in Las Vegas and Florida. They reach a diverse audience with their style of content. For this reason, they have gained over 715,000 subscribers and their growth hasn’t slowed down yet.
Other Online Pursuits
Outside of YouTube, Maric streams her casino content on Twitch and makes short clips for TikTok. Facebook, Twitter, and Instagram are the main social media platforms she uses to promote her brand.
Francine is well-versed in sales and marketing thanks to her previous career. With this, she decided to launch her own clothing store on TeeSpring. She sells socks, shirts, mugs, and hoodies to her loyal followers. Most of Lady Luck HQ’s online endeavors are shared on their website LadyLuckHQ.com.
Net Worth and Earnings
According to statsmash.com, Maric earns $10,000 to $15,000 per month from YouTube ad revenue. However, that’s not the only way she makes money. The vlogger also has sponsorship deals with Lucky Land and Chumba. In addition, she receives donations from fans on Twitch and YouTube.
She left her sales job in 2021 and YouTube is now her main income source. There are sales from her merchandise and Amazon store which are small in comparison to her ad revenue. This is why Lady Luck HQ’s fortune stands at $1 million.
Personal Life
Francine and Miran Maric are a married couple that has been playing slots together for over nine years. They first met in 2012 while working at Chrysler and dated for three years before getting married in 2015. Prior to tying the knot, Francine’s maiden name was Cipriano.
According to his LinkedIn profile, Miran worked as Senior Vice President of Asbury Automotive Group for nearly a decade. He left Asbury Automotive Group in December 2024 and now works full-time for Lady Luck HQ. The couple currently reside in Atlanta, Georgia.
