The category of slots and casino gaming is steadily gaining traction online. One of the rising stars to come out of this trend is influencer Lady Luck HQ. She mostly uploads videos to YouTube, Twitch and TikTok, where she shares live betting experiences with her audience. As of 2023, Lady Luck HQ has a net worth of $1 million.
Lady Luck’s real name is Francine Maric and was born in Englewood, Colorado. She hasn’t shared much information about her early years, but it is reported she was born around 1989. This would make her around 33 years old.
Francine graduated from a local high school in Englewood. For college, the young woman went to Michigan’s Oakland University and graduated in 2007. Then, she worked in the automotive sales industry.
Before making YouTube videos full-time, she worked at Gubagoo, a virtual reality car dealer based in Atlanta. She was appointed marketing sales director but left the position in April 2021 to focus full-time on her passion.
Lady Luck HQ set up her YouTube account in early 2018 and now has over 159 million views! Francine and her long-time partner, Miran, run the account. Francine is the face of the channel, and Miran mainly films and edits.
From the start, the couple’s personality and energy helped them become one of the top casino vlogging stars. There are several other casino YouTubers such as NG Slot and Brian Christopher Slots, but what sets Francine apart is her family-friendly approach.
The duo shared their wins and losses at casinos in Las Vegas and Florida. They reach a diverse audience with their style of content. For this reason, they currently have more than 273,000 subscribers and their growth hasn’t slowed down yet.
Other Online Pursuits
Outside of YouTube, Maric streams her casino sessions on Twitch and makes short clips for TikTok. Facebook, Twitter, and Instagram are the main social media platforms she uses to promote her brand.
Francine is well-versed in sales and marketing thanks to her previous career. With this, she decided to launch her own clothing store on TeeSpring. She sells socks, shirts, mugs, and hoodies to her loyal followers. Most of Lady Luck HQ’s online endeavors are posted on their website LadyLuckHQ.com.
Net Worth and Earnings
Maric earns around $10,000 per month in YouTube ad revenue according to statsmash.com. However, that’s not the only way she makes money from YouTube. She also has sponsorship deals with Lucky Land and Chumba. In addition, she receives donations from fans on Twitch and YouTube.
She left her sales job in 2021 and YouTube is now her primary income source. There are also sales from her merchandise and Amazon store which are small in comparison to her ad revenue. This is why her net worth is estimated to be $1 million.
Francine and Miran Maric are a married couple that has been playing slots together for seven years. They first met in 2012 while working at Chrysler. They dated for three years before getting married in 2015. Prior to tying the know, Francine’s maiden name was Cipriano.
Today, Miran works as Senior Vice President of Asbury Automotive Group. He still continues to help out with the YouTube channel. He and his wife are currently residing in Atlanta, Georgia.