The category of slots and casino gaming is steadily gaining traction on social media. One of the rising stars to come out of this trend is the influencer Lady Luck HQ. She is mostly watched on YouTube, Twitch, and TikTok, where she shares with her audience her betting experiences. As of 2022, Lady Luck HQ has a net worth of $1 million.
Background
Lady Luck’s real name is Francine Maric and she was born in Englewood, Colorado. She hasn’t shared much information about her early years, but it is reported that her birthday is sometime around 1989. This would make her around 33 years-old.
Francine graduated from a local high school in the city of Englewood. For college, the young woman went to Michigan’s Oakland University and graduated in 2007. Then, she worked in the automotive sales industry.
Before making YouTube videos full-time, she was hired by Gubagoo, a virtual reality car dealer based in Atlanta. She was appointed marketing sales director, a position she still holds today.
YouTube Career
In 2018, the Lady Luck HQ account joined YouTube. Francine and her long-time partner, Miran, established the channel. Francine was the face of the channel, and Miran shot and edited the videos.
From the start, they were known for uploading casino-related content. There are several casino YouTubers such as NG Slot and Brian Christopher Slots, but what sets Francine apart is her family-friendly approach.
The duo shared their wins and losses when they went to casinos in Las Vegas and Florida. They reached a more diverse audience group with their content format. For this reason, they have more than 223,000 subscribers at the time of writing.
Other Online Pursuits
Apart from her YouTube channel, Maric is also an influencer on other social media networks. She streams her casino sessions on Twitch, and she makes short clips on TikTok. She is also active on Facebook, Twitter, and Instagram.
Because of her career before becoming an influencer, Francine is well-versed when it comes to sales and marketing. With this, she decided to launch her own merchandise line.
She sells socks, shirts, mugs, and hoodies to her online followers. Most of Lady Luck HQ’s online endeavors are posted on their promotional website LadyLuckHQ.com.
Net Worth and Earnings
Maric earns around $10,000 per month in YouTube ad revenue according to statsmash.com. However, that’s the only way she profits from YouTube. She also gets sponsorship deals. The content creator receives donations on Twitch occasionally, and she gets extra income from TikTok.
She has a salary from her day job as a marketing sales director. There are also her sales from her merchandise store. This is why her net worth is approximately $1 million.
Personal Life
Francine and Miran Maric are a married couple. They were first introduced to each other while working at the same automotive company in 2012. They dated for three years before eventually getting married in 2015.
Today, Miran is employed as Asbury Automotive Group’s Senior Vice President. He still continues to help out with the YouTube channel. He and his wife are currently residing in Atlanta, Georgia.
