John Gretton “Jocko” Willink is a retired U.S. Navy Officer who has turned his focus to creating motivational content. He is now an author, podcaster, and speaker. Willink is the host of the acclaimed Jocko Podcast and the co-founder of Echelon Front. As of 2023, Jocko Willink has a net worth of $6 million.
John was born on September 8, 1971 in New England with two other siblings. His early years were rather ordinary, and spent the majority of his time being defiant. He played soccer in high school and eventually earned a bachelor’s degree in English from the University of San Diego.
Willink then joined the military and began conditioning at the navy training academy. Later, he enlisted in the Basic Underwater Demolition/SEAL (BUDS) program in Colorado and graduated BUDS class 177.
Willink was enlisted in SEAL Team 1 and SEAL Team 2 for eight years while on active service. He saw his first combat in the Gulf of Oman and was involved in the SEAL squad that stormed Russia’s tanker Volga-Neft-147.
He also went to Ramadi, Iraq, in 2006 with SEAL Team 3 as the leader of Task Unit Bruise during Operation Iraqi Freedom. During his service, Willink worked as a Navy SEAL trainer. For his service, he was awarded the Silver Star and the Bronze Star Medal and retired with the rank of Lieutenant Commander.
With SEAL comrade Leif Babin, Jocko Willink founded Echelon Front after leaving the Navy. The firm’s objective is to empower leaders and organizations through educating, training, and mentoring them.
Leif and Jocko also worked together to write “Extreme Ownership: How U.S. Navy Seals Lead and Win.” The book was published in 2015 and taught readers about leadership from a military perspective. Willink went on to publish various non-fiction, fiction, and children’s books.
Furthermore, John runs the Jocko Podcast, a weekly show with Brazilian jiu-jitsu athlete Echo Charles. The podcast covers a wide range of themes, including management, health, and self-help.
Jocko Willink’s wealth has grown significantly as a result of his 20-year stint in the military. But after retiring, his earnings are thanks to the skills and life experience in the military. His main income sources today are his books, podcast, and Echelon Front.
Echelon Front is one of the top leadership development companies in the US. They’ve helped thousands of organizations from small businesses to Fortune 500 companies such as Cisco and Marathon. In addition to live events and workshops, they sell online courses. These retail from $349.97 to $999.97. Echelon Front is making an estimated $5.6 million in annual revenue according to growjo.com.
He also teaches jiu-jitsu at Victory MMA & Fitness and has a black belt in the sport. In addition, Jocko is a co-owner of Origin USA, a Farmington, Maine-based corporation that makes lifestyle gear, dietary supplements, and workout equipment. This is why he is worth $6 million.
Jocko is married to Hellene Willink and they have been together for almost 2 decades. The accomplished man loves residing in his current home in San Diego and has four children.