Ladies, did you know that men, on average, only change their bedsheets every three months? This can lead to a host of health problems, but Jax Sheets require less laundry to keep them clean. Founder Wen Muenyi, made an entertaining pitch on Shark Tank but didn’t get a deal. As of 2023, Jax Sheets is worth $800,000.
Wen Muenyi’s Background
Originally from Cameroon, Africa, Wenceslaus “Wen” Muenyi was born into a polygamist family. At age nine, they relocated to St. Paul, Minnesota. Wen has a stuttering problem, but he succeeded in studying marketing at the University of Florida.
He started his career as an editor at XDA-Developers and WMPoweruser.com. Then, he became a marketing partner at MobileMerit and GBM Software. The Cameroon native returned to being an editor at IntoMobile, Droidforums, and Android.net.
Wen also has experience selling mobile phones at Best Buy. In 2009, he founded his first startup, Zyrho Software Marketing Consulting. Two years later, he was hired as director of product marketing at MaxMP.
Founding Jax Sheets
While on a trip to Iceland, he noticed that his cotton and polyester shirts got smelly at different rates. It got him curious as to what clothing material could prevent bad odor from occurring as long as possible.
He discovered bamboo, silver, and copper. The entrepreneur used the materials for his apparel line, HercLéon, which launched in 2017. After that, he had the idea of using the same materials and procedures for bed sheets.
Thus, Jax Sheets were created. In 2020, Muenyi launched a Kickstarter campaign asking for $10,000. He ended up raising over $350,000. Around this time, his clothing line earned $270,000 in sales.
Shark Tank Pitch
Wen Muenyi suffered inventory problems because he was the only one running the business from his garage. In 2021, he appeared on season 12 of Shark Tank, seeking $212,000 for 10%.
He started the pitch by introducing Jax Sheets and later added HercLéon into a two-in-one deal. The Sharks started showing interest when he revealed his sales but were also cautious as all of his sales were from crowdfunding.
When the investors asked Muenyi why he specifically wanted $212,000, the presenter said it was to avoid stuttering. The Sharks loved his honesty and sense of humor but none of them wanted to invest.
What Happened After Shark Tank?
Even though Wen didn’t get a deal the business is still active. His appearance on the show earned him a lot of new customers but he struggled to handle the huge jump in sales. Since Jax Sheets is a one-man band, it’s difficult to scale operations without hiring,
There haven’t been any major updates since their episode aired in February 2021. Wen decided to merge the sheets and the clothing line into one website HercLeon.com. The sheets alone have a 4.6-star rating from 11 reviews on Thisiswhyimbroke.com.
Jax Sheets has found it difficult after the initial hype from appearing on the show. No sales figures have been shared but it’s estimated the business makes $200,000 in annual revenue. Wen is a serial entrepreneur and is the co-founder of a sleep technology company called Rheabelle.
In hindsight, the pitch on Shark Tank should have focused more on the type of problems his products are solving. For example, the sheets are perfect for those with facial acne and the shirts could be suited for someone suffering from chest/back acne.