In the golden age of content creation, influencers are everywhere. Influencers in the Wild is a satirical platform that shares a behind-the-scenes glimpse into the life of influencers creating content. Resch pitched his board game on Shark Tank and today Influencers in the Wild is worth an estimated $5 million.
George Resch’s Background
George “Tank” Resch is a social media personality in his own right. Previously, he was a humble fence salesman from Smithtown, New York. He graduated with a degree in Communication from Farmingdale State University in New York.
George worked as a Lead Estimator at Victorian Fence Company for over a decade. His first online venture was a social experiment website called I Found Money Today. Later, George became known online as “Tank Sinatra.”
Founding Influencers in the Wild
Tank Sinatra started making waves on Instagram in 2017, posting original memes. The social media wizard, manages three Instagram accounts with millions of followers @influencersinthewild, @tanksgoodnews and @tank.sinatra.
He noticed how fame-hungry “influencers” would do anything to get views. George got the idea to start a new page and a website where he could show how silly people get for clout.
Starting in 2016, he accepted funny video clips on his website and posted them daily on Instagram, TikTok, and Twitter. The comedic value of his posts earned him a strong following and quit his construction job in 2018 to go full-time sharing memes.
Getting on Shark Tank
As his online presence exploded, George turned his brand into a legitimate business. He began selling merch and planned to release a podcast, but that project is still pending.
The founder succeeded in releasing IITW The Game. It’s a board game where players roll a dice, collect clout points, and complete challenges. Everything is themed around the lives of influencers.
Out of all his business ideas, George Resch chose the board game to raise funding from outside investors. The muscular dude delivered a confident pitch and had the Sharks laughing from the start. The novelty aspect of his business played a key role in getting onto the show.
After Shark Tank
The episode aired in May 2023 and George noticed a small spike in orders for the wacky board game. Based on the valuation, it appeared Resch was mainly looking for publicity and didn’t want to make a deal.
If you’re interested in buying the board game, you can purchase it on Amazon, Target, and InfluencersInTheWild.com. The product retails for $19.99 and they also sell shirts and hoodies to make extra revenue.
On Amazon, the Influencers in the Wild game has a 4.5 average rating from 36 customer reviews. Customers have praised the game as it’s easy to play and family friendly but it’s aimed mainly at a younger audience. George has ambitions to become the top-selling board of all time but would do well to break into the top 100!
It was a strange experience seeing a business based on an Instagram account appear on Shark Tank. The product did well in 2023 but could struggle to maintain strong sales in 2024 as the novelty and hype fades.
