Founded by sisters Adrienne and Stephanie Vendetti, How to Be a Redhead has found an interesting niche, catering to redheads. The ladies secured a deal with Mark Cuban and How to Be a Redhead is now worth an estimated $3 million.
The Evolution of How to Be a Redhead
Adrienne and Stephanie Vendetti turned their personal experiences into a global mission. Facing challenges in finding beauty products suitable for their hair and fair skin, they launched the brand to fill this gap in January 2011.
They have expanded from insightful blog posts to a range of 16 products, including the “Finally Have” Brows/Lashes makeup line and the Deluxe H2BAR Box subscription service. The brand’s influence has helped them amass over a million monthly views on their website.
The pair also have over 200,000 followers on social media accounts and have a podcast. H2BAR’s main revenue source is their ecommerce store but in the past they have done sponsored-giveaways and hosted events. Based on data from growjo.com, they have 12 employees.
The Shark Tank Saga
The Vendetti sisters’ pitch on Shark Tank was a pivotal moment for the company. Getting onto the show out of 35,0000 to 40,000 applications is some achievement. The ladies delivered a confident pitch in pink dresses, although the strong lightly faded their vibrant red hair. They also had strong sales which surprised the Sharks.
Prospects After Shark Tank
Post Shark Tank, How to Be a Redhead is already witnessing substantial growth, although specific sales figures remain under wraps. Handing out wigs to the Sharks was a clever move and will the episode help get more attention after the show. Despite the positive publicity, some fans have highlighted that the products are expensive.
Even with the prices, the continuous growth of the subscription service indicates a promising trajectory. Their commitment to empowering redheads has cultivated a loyal community. The company also used to host Rock It Like A Redhead” events but hasn’t run one in years! Maybe they could kickstart those again!
Customer Reviews
Reviews on Amazon echo the brand’s success in fulfilling its mission. Consumers appreciate the tailored approach to beauty, underscoring the quality of the products. How to Be a Redhead products can be purchased via their website and Amazon.
Market Size and Demographics
The market for redhead-specific beauty products is niche yet significant. According to Wikipedia, an estimated 1-2% of the world’s population sports red hair and a portion of those are guys which makes things tough. This demographic is not just about numbers; it’s about catering to a unique set of beauty needs and preferences, an area where How to Be a Redhead excels.
