The jack-o’-lantern is the undisputed symbol of Halloween. To make one, you need to carefully carve a pumpkin, which you can do easily with Halloween Moments. Founded by Daryl Braithwaite, the company sells a glove scraper for cleaning the insides of a pumpkin. Daryl pitched his product on Shark Tank but didn’t get a deal. According to recent estimates, Halloween Moments is valued at $3 million.
Daryl Braithwaite’s Background
Daryl Braithwaite refers to himself as “Big D.” He studied Business Marketing at the University of Phoenix and currently works as a Oncology Sales Account Manager at G1 Therapeutics, Inc.
He is a loving husband and father of four young kids who are always excited about the holidays. When Halloween is near, they enjoy going to the pumpkin patch and picking the biggest pumpkins around.
But once the kids found what they were looking for, they would avoid the next step: cleaning out the insides of the pumpkin. Like most people, they didn’t like the slimy, cold texture.
Founding Halloween Moments
Big D wanted the pumpkin cleaning process to be a family activity. His kids didn’t like pulp sticking in their hands. With this information, Daryl designed a latex glove with a scoop and a serrated aluminum blade attached to it and called it The Pumpkin Glove Scraper.
The product launched in 2021 under the Halloween Moments company. Daryl raised $850,000 from several partners to get it running. After a year in business, they did $100,000 in sales.
Shark Tank Appearance
Daryl believed Halloween Moments needed more money to expand. He pitched his business on season 14 of the show, seeking $300,000 for 10% equity. A $3 million valuation was quite ambitious but did have some sales to fall back on.
He made a flashy pitch, smashing a number of pumpkins and pouring mush onto his head. Daryl was clearly passionate but forgot some of his lines during the pitch. Mr. Wonderful was curious and tried out the product.
The Sharks were shocked at how much money the company had raised and didn’t view it as a viable business because it’s too seasonal. Daryll left the Tank with no offers but got exposure to over 4 million people who watched the episode.
After Shark Tank
After the episode aired, Halloween Moments saw a massive spike in sales. This was perfect timing as Halloween was only weeks away at the time of the pitch.
Customers can buy The Pumpkin Glove Scraper kits at Walmart stores, Amazon and their website, HalloweenMoments.com. The price of Pumpkin Glove Scraper Kits have increased since their initial release.
Initially, the kits were priced between $12.99 and $15.99. Currently, the prices range from $14.99 to $19.99, depending on the kit type and retailer. For example, the Adult Pumpkin Glove Scraper Kit is now listed at $23.40 on the official website.
The product has over a 4.3-star rating from 549 reviews on Amazon. Halloween Moments year-on-year sales are up nicely compared to last year. A negative review highlights how the glove is only for right-handed people and isn’t very durable.
To diversify its offerings and reduce seasonality, Halloween Moments explored year-round applications for their product, such as gardening and meal-prepping squash. They also formed partnerships with party supply stores and Halloween pop-up shops to expand their market presence
The company is now valued at $3 million. Halloween Moments continues to operate successfully, maintaining an active online presence and consistently receiving positive reviews from customers.
