The Kardashians are more than just socialites and reality stars. They’re a family building a business empire, and Emma Grede is one of their leading partners. She co-founded Skims with Kim Kardashian and Good American with Khloé. She’s a frequent guest on Shark Tank and Dragons’ Den. According to Forbes, Emma Grede has a net worth of $320 million.
Key Takeaways:
- Emma Grede partners with high-profile celebrities to launch ecommerce brands.
- Grede is the co-founder of Skims, a company valued at $4 billion and was on track to make $750 million in revenue for 2023.
- Good American is valued at $3.2 billion and makes around $200 million in annual revenue.
- Her husband Jens Grede is worth a reported $360 million.
Early Life
On September 23, 1982, Emma was born to an English mother and a Jamaican-Trinidadian father. She grew up in East London, England, with her three younger siblings: Katie, Rachelle, and Charlotte.
Raised by a single month who worked at Morgan Stanley, Grede was introduced to finance at a young age. Emma went to the London College of Fashion to study business but dropped out after landing an internship with Gucci.
Career Beginnings
After finishing her internship, Emma became a fashion show producer at Inca Productions. In 2008, she started a talent and media management company, Independent Talent Brand.
As a result, Grede developed a strong network with stars in the entertainment industry. In 2015 she was first introduced to the Kardashian family. Grede told Kris Jenner that she had a business idea for a denim company and wanted to work with Khloé Kardashian.
Emma and Khloé went on to co-found Good American in 2016, endorsing body positivity with their clothing company. They started with denim jeans but later expanded to a wider range of apparel.
Further Success
Grede stepped down as the CEO of Independent Talent Brand in 2018 when it was bought by public relations agency, Rogers & Cowan.
She partnered with her husband, Jens Grede, and Kim Kardashian in 2019 to start Skims, a shapewear company. Jens and Emma also co-founded the Frame denim line and worked with Tom Brady to create the clothing brand BRADY.
Partnering with high high-profile celebs to launch new brands has been a clever business strategy. Later on, she worked with Chrissy Teigen and Kris Jenner to start a cleaning product provider, Safely. Emma Grede became a recurring guest investor on Shark Tank in season 13 and more recently Dragons’ Den.
Net Worth and Earnings
According to Forbes, most of Grede’s personal wealth comes from her 8% equity in Skims. It was valued at $4 billion as of July 2023 and was expected to make $750 million in revenue for 2023. Plus, there is her 23% stake in Good American and 22% in Safely.
Her smaller investments are in BRADY and Frame, but she still earns steady profits from these businesses. She also serves as the head of the 15 Percent Pledge, a campaign dedicated to black-owned companies. Emma Grede’s net worth sits at $320 million.
Personal Life
Emma and her Swedish husband Jens Grede got married in 2008, and have been business partners ever since. Currently they are raising four kids: Lola, Grey, and twins named Rafferty and Lake. The family lives in a luxurious property in Bel Air, California.
