In an age where swiping right is a sport, finding love online can feel like searching for a needle in a digital haystack. Enter Blaine Anderson, the modern-day Cupid armed with not a bow, but a laptop, guiding men through the battlefield of dating. Anderson pitched her business on the latest episode of Shark Tank and got a deal with Mark Cuban. Currently, Dating by Blaine is worth an estimated $4 million.
Blaine Anderson’s Background
Blaine didn’t just walk onto the Shark Tank stage; she sashayed with the confidence of a woman who knows her worth and adds tax. This brunette bombshell isn’t just a pretty face; she’s the mastermind teaching men the ABCs of texting etiquette and the 123s of wooing women.
Her journey began in the hallowed halls of her university’s sorority house, where, amidst the flurry of fraternity mixers, Blaine became the go-to guru for flirting advice. Post-graduation, she jet-setted off to a career in exotic travel—until the pandemic clipped her wings.
Not one to sit still, she dabbled in design and tech but found her true calling thanks to a nudge from her then-boyfriend (now husband). He saw dollar signs in digital dating, and boy, was he right!
Founding Dating by Blaine
Anderson launched her dating program in 2020 and developed four coaching programs: Texting OS, Online Dating OS, Dating Masterclass, and Jumpstart (1×1 coaching). She had no problem attracting new customers using platforms such as Instagram, YouTube, and TikTok.
Within two years, she has had over 2,000 clients and picked up media coverage from publications like Forbes, FOX, NBC, and Cosmopolitan. In 2022, the business thrived and made over $931,000 in revenue as reported by Forbes. Anderson applied to appear on Shark Tank in early 2023 and made it through the grueling screening process. The fact her company is dating related made for great viewing.
After Shark Tank
The ink has barely dried on her Shark Tank episode’s credits, and already, Blaine’s website is witnessing a surge in traffic. It’s clear from looking at her website, Anderson is a highly-skilled digital marketer and has found the perfect niche.
The fact she wanted a male Shark, showed she was looking for more of a paid spokesperson instead of an investor. It’s also surprising Mark wants to be associated with this kind of business. Anderson didn’t seem to know her numbers during the pitch so potentially the deal might fall apart after due diligence.
Check out DatingByBlaine.com to see what her company offers. The Texting and Online Dating OS courses cost $149 each, the “Masterclass” is $1,295, while their Jumpstart course starts from $3,985.
Her courses are pricey but many are saying it’s worth the investment. Blaine’s 2,000+ clients have given her an average of 4.86 stars on her official website. Over 95% of them would recommend her coaching services to others.
Mrs. Anderson has three full-time employees and uses virtual assistants. But with the money she’s bringing in, it’s not a stretch to say that the founder has plans to go big in the coming years.
