Ever since Larry Tesler invented the copy and paste function in 1974, it has made millions of lifes easier. However, Copy Keyboard takes things to another level, the small keyboard with just two keys claims to make copying and pasting even easier. Scotty Trujillo’s product has taken TikTok by storm and he recently featured on Shark Tank. Sadly, he wasn’t able to get a deal. As of 2023, Copy Keyboard is worth an estimated $200,000.
About the Founder
Scotty Trujillo is from Fresno County, California and holds a mechanical engineering degree from CSU. But after graduating, his career took a different path but his technical knowledge has held him in good stead.
The California native dived into entrepreneurship as he founded Great Greek Shirts, a screen printing company that provided custom shirts to fraternities and sororities. The company was active from 2013 to 2016 and went onto become an e-commerce manager at Electronic Recyclers International (ERI).
In his spare time, Trujillo enjoys browsing TikTok and making his own content from time to time. One of his most popular videos was when he searched for the rightful owner of an unexpected package that landed on his doorstep.
Founding the Company
While working in e-commerce, Scotty spent a lot of time pressing the old CTRL+C and CTRL+V keyboard combo. He realized that copying and pasting computer data is an annoying part of many people’s jobs nowadays.
This inspired him to create a plug-and-play macropad with two keys, copy and paste. Before this, there were already memes of a similar concept on the internet. Many showed legitimate interest, and the concept came to life.
Scotty introduced Copy Keyboard to the public in 2021 with a TikTok video and it went viral in weeks. Currently, it has over 20 million views on the platform and the founder began shipping out orders in late 2021.
Getting on Shark Tank
The first set of products was successful, so Trujillo sold two more batches in the following months. He did not reveal his sales in his debut year, but from the looks of it, they must be reasonable.
He created different versions of the Copy Keyboard, and many of them sold out quickly. A producer from Shark Tank was scouting for new businesses and across his unique product on TikTok, they invited him to apply for the show.
Scotty Trujillo appeared on season 14 of Shark Tank and sometime before filming, the founder broke his arm. Luckily this didn’t stop him from pitching his business. Trujillo came across as a likable young guy and the Sharks were impressed how he was making the products himself. Unfortunately, sales were too low to entice the Sharks to make an offer.
After Shark Tank
Before the Tank, Copy Keyboard never had trouble getting attention but appearing on national television is a different level. Copy Keyboard is currently going viral again on social media and should sell at least $50,000 worth of product over the next week. The virality of the product will drive sales but the challenge will be creating more products to make it a sustainable business.
The device can be purchased on CopyKeyboard.com. There are two colors available for the original version, and they cost $19.99. Their new LED keyboards also have two colors, and they are worth $24.99. Also, the device isn’t unique and there are dozens of these for sale online. Scott would argue his device is better quality as he makes them by hand.
Judge.me users have rated the company an average of 4.9 stars with 47 reviews. Sales are ticking along nicely and the product is popular among those who work in tech and admin type roles. Currently, Copy Keyboard is worth $200,000.