If you think traditional Christmas outfits are boring, you might want to try Beardaments. They are holiday ornaments that can be attached to your beard or other hair on the body. Founder Jason McOmber pitched the business on Shark Tank and scored a deal with Kevin O’Leary. As of 2023, Beardaments is worth an estimated $2 million.
About the Founder
Jason McOmber is from Salt Lake City, Utah and graduated from the technical sales program at Weber State University. While studying, he worked as a lease advisory group associate at Varilease.
When he was about to graduate, Jason was offered a prominent position at Groove Satellite and Entertainment. He served as the VP of Sales for more than three years.
In 2014, the Utah native was recruited as Director of Sales for DSI Systems Inc. After six years, he was promoted to Senior Director of Sales and was recently promoted to Vice President in the enterprise sales department.
Founding the Company
After a couple of drinks at a Christmas party, Jason tried putting all sorts of stuff on his beard. Everyone thought it was funny, and it inspired him to make legitimate holiday decorations for bearded people.
He started selling Beardaments in 2015 and it was different colored ornaments that could be clipped to almost anything, especially hair. Jason has strong experience in digital marketing and used his SEO skills to drive free traffic from Google.
In the first year of business, the company did an impressive $80,000 in revenue. The following year, he generated over $155,000 and in year three, sales reached over $462,000.
Shark Tank Appearance
Although it is a seasonal business, Beardament profits were steadily improving, In 2019, J McOmer applied to get onto Shark Tank to turn the gimmick into a million dollar business. He appeared on season 11 of Shark Tank, seeking $150,000 for a 10% equity stake.
He entered the Tank with Santa Claus and an elf. To truly accentuate the holiday spirit, he made his pitch in the form of a spoken poem. When it was time to talk about sales, the Sharks were pleasantly surprised.
After hearing the numbers, the Sharks realized that the founder was doing well on his own. With this, most of them went out. Kevin O’Leary was the only one interested. He offered $150,000 for 25%, and Jason accepted the deal.
After Shark Tank
The exposure from Shark Tank helped to make over $600,000 in revenue for 2019. No recent sales figures have been released but Beardaments should be making over $1 million. Due to its novelty aspect, they have featured in publications such as the Daily Mail and Cosmopolitan.
As expected, the company has expanded the range of products. They now sell women’s hair accessories, shirts, earrings, and sweaters. You purchase them on Amazon and through their website, Beardaments.com. The Beardaments Lights now sell for $17.99 including 16 beard ornaments.
On Amazon, the original Beardament set has a 4.4-star rating from 3,321 reviews. The Christmas products are selling well, and the company is currently planning to make beard decors for other holidays. Currently, Beardaments is worth an estimated $2 million.
