Beauty guru and social media personality Bailey Sarian is known for her Murder, Mystery & Makeup web series. She is widely regarded as a pioneer of the rising YouTube video genre, true-crime makeup. Bailey has worked with a number of established cosmetics brands and has released her own products. Currently, Bailey Sarian has a net worth of $8 million.
Early Life
Bailey was born in California on November 26, 1988. Her mother Cindy Sarian is a 911 dispatcher, and she has a sister named Madison. Although the influencer doesn’t share much about her family, she sometimes features them in her videos.
Before making a career out of YouTube, she worked as a makeup artist for IPSY, a cosmetics subscription-based service. There, she’s done makeup for weddings, advertisements, and music videos. She has also worked for major beauty brands like Sephora and Urban Decay.
Rise to Fame
On January 23, 2013, Bailey Sarian launched her YouTube channel, sharing cosmetic advice, recommendations, and reviews of beauty products.
She debuted the first episode of Murder, Mystery & Makeup in January 2019, in which she discusses a true crime case. The Watts family murder case was the start of her success and Sarian was named one of YouTube’s top breakout creators of 2020.
NikkieTutorials gave her a Creator Honor Award at the 10th Streamy Awards, and she was a nominee for the Beauty category award. Murder, Mystery & Makeup was once featured in The Guardian’s best podcasts of the week. Now, Sarian’s channel has amassed 6.71 million subscribers.
Podcast
Bailey Sarian launched her AudioBoom podcast Dark History in June 2021, with an episode about the DuPont chemical controversy. Like her YouTube series, it also gained a lot of recognition.
Several media outlets named Dark History as one of the best original podcasts of 2021 and it was Apple Podcasts’ ninth most popular new show of the year. At the 11th Streamy Awards, it was also named Podcast of the Year.
Income Sources
With the fame she gained, Bailey was able to collaborate with major makeup companies, such as Etah Love and Loud Lacquer. In August 2020, she released her exclusive eye shadow palette with ESTATE.
Furthermore, she makes extra money from selling merch. Sarian has an online store where fans can purchase products related to her content such as shirts and makeup items.
Sarian makes an estimated $1.2 million per year from her YouTube ad revenue. But if that number is added to her earnings from other ventures, she may be earning up to $6.62 million annually.
Personal Life
Bailey married Fernando Valdez, a graffiti and tattoo artist from Southern California. They met in 2013 but only started dating in 2017. In the same year, they got engaged. Sadly the couple split up in January 2022. Fans noticed something was up as Bailey stopped posting on social media as she needed time to get over the break up.
