Customizing cars is a fun hobby for many but Alex Choi has taken it to a new level. His unusual taste in modifying vehicles and car stunts has given Choi has an estimated net worth of $1 million.
Background
Alex was born on October 25, 1999 in Seoul, South Korea and moved to LA at a young age. He comes from a wealthy family but they prefer to keep a low profile about their wealth. In 2014, he graduated with a degree in Rhetoric and Composition from UC Berkeley.
His father is a money manager and his mother is a financial specialist. Potentially they have invested money into their son’s decision to make luxury car videos.
Career Beginnings
Choi’s first venture into social media came with Instagram in 2016. He started uploading photos and clips onto the social media site which got him attention. During this time, he worked at BuzzFeed as a Video Producer but left the role after three years.
In 2017, he began actively uploading videos on YouTube and steadily grew his audience. The channel’s first breakthrough came with a video titled “Lamborghini Launch Control Reaction Compilation.” It remains the most popular video on Choi’s channel.
Alex now has 937,000 YouTube subs and over 1.3 million Instagram followers. In recent times, he has slowed down with uploads on YouTube and has only posted one video in the past 12 months.
Further Success
As Alex Choi’s popularity grew, he expanded his luxury car collection, which includes an Audi RS7, a Lamborghini Huracan, a BMW M7, and a McLaren 720s. Alex owns four cars in total, and most of them have received special modifications.
He also gets views uploading crazy car stunts only daredevils would attempt. His most memorable one is a vlog, recording someone else jumping their Tesla Model S. Fortunately, no one was injured but two cars on the street were damaged.
Net Worth and Earnings
Alex makes an estimated $50,000 per year in YouTube ad revenue. Choi’s earnings have dropped heavily significantly in 2023 because he stopped uploading videos regularly. His latest video in December 2023, did over 1.2 million views so it clears making money on YouTube isn’t his main focus.
Outside of YouTube, Choi makes extra income through selling merch (dontpanicmotorsports.com) and sponsorship deals. A huge chunk of ad revenue goes towards creating videos, buying cards and repairing them. A Lamborghini alone costs between $10,000 to $50,000 per repair.
Plus, he does get around three speeding tickets every year. Still, his net worth is $1 million. Given his family’s impressive wealth, he stands to inherit a massive fortune in the future!
Personal Life
Alex Choi hasn’t made any public statements regarding his love life. However, many speculate that he is in a relationship with Emelia Hartford. Emelia works as a content creator, writer, and actress.
Many believe that the two are dating because they are often seen together. Emilia has appeared in Choi’s videos a number of times. However, neither of them has confirmed these rumors.
