In 2024, creating an AI influencer has become a booming side hustle. Using advanced AI tools, everyday people are building digital personalities that attract thousands of followers on platforms like Instagram and TikTok. What used to require a team of designers and content creators can now be achieved with a laptop and a creative idea.
Meet the New AI Influencers
Aitana Lopez is a virtual influencer designed by a small creative studio in Spain. Aitana shares lifestyle, travel, and fashion content that resonates with Gen Z audiences, amassing over 340,000 followers on Instagram. Brands like Zara and Sephora have collaborated with Aitana, leveraging her aesthetic and massive reach to promote their products. “Aitana has become a voice for sustainability and style,” says her creator, who earns upwards of $11,000 per campaign.
Another successful AI influencer is Shudu Gram, hailed as the world’s first digital supermodel. Created by photographer Cameron-James Wilson, Shudu’s photorealistic images have captivated the fashion world, earning her partnerships with high-profile brands like Fenty Beauty. Her online presence has generated significant media attention, proving that AI influencers can integrate into luxury marketing.
Noonoouri is an AI-driven advocate for ethical fashion and veganism and has over 495,000 followers on Instagram. Noonoouri’s unique style and ability to connect with niche audiences have made her a favorite for collaborations with Dior and Versace, showcasing AI’s potential in creative storytelling for brands.
How They’re Built
Creating an AI influencer involves a few key steps:
- Designing the Avatar
- Tools like DALL·E, Blender, and Unreal Engine allow creators to craft hyper-realistic or stylized avatars. Some even use platforms like Ready Player Me to generate avatars with personality.
- Generating Content
- AI tools like ChatGPT and Jasper help script captions, blog posts, or even interactive replies.
- Visual content is made with AI-generated art or stock imagery enhanced using software like Canva Pro.
- Automating Engagement
- Automation platforms such as ManyChat or custom-built bots allow AI influencers to interact with followers, creating a realistic user experience.
- Finding a Niche
- Successful creators focus on untapped niches, like virtual influencers for sustainable fashion, financial literacy, or gaming tutorials.
Challenges in the Space
While the rewards are promising, there are challenges. Creating high-quality content requires advanced skills in AI tools, and staying ahead of trends is a constant battle. Additionally, as the market grows, it’s becoming harder to stand out.
For instance, Linda Chang, a graphic designer, struggled to gain traction for her AI fitness coach, “Leo Lift,” because the market was saturated. “It’s a competitive space,” Linda admits. “But I pivoted to focus on seniors’ fitness, and that niche is working.”
The Financial Breakdown
The earning potential for AI influencers varies widely:
- Setup Costs:
- Tools like MidJourney ($10–$50/month), Canva Pro ($12.99/month), and automation tools (~$20/month).
- More experienced creators may invest in Blender for 3D modeling (free, but time-intensive).
- Revenue Streams:
- Sponsored posts ($500–$5,000 per deal).
- Affiliate marketing (5–20% per sale).
- Merchandise or subscription content on platforms like Patreon.
What’s Next?
The trend shows no signs of slowing down. With advancements in AI, future influencers could include interactive avatars that respond in real time, virtual hosts for events, or even AI teachers offering personalized lessons.
For those looking to start, find a niche, be consistent, and let the AI tools do the heavy lifting. It’s a side hustle tailor-made for the digital age, offering creativity and income with limitless potential.
