Roman Atwood is best described as a YouTube personality who specialises in pranks. Most know him for his funny vlogs, where he updates viewers on his life and his hidden camera public prank videos. These prank videos are audacious and risky. Today, Atwood is estimated to have generated a net worth of about $12 million. However, in the past some have estimated that Atwood has generated a net worth of about $20 million. Although his YouTube videos made him famous, much of his net worth has not just come from his YouTube business and instead has come from a variety of sources.
Roman has two channels that are in the top 100 most subscribed channels on YouTube. The first one is his vlogging channel, “RomanAtwoodVlogs.” This channel has around 13 million subscribers and makes videos about his lifestyle. The second is “RomanAtwood,” where he posts his daring pranks, this channel has 10.4 million subscribers and has amassed 1.4 billion views. The pranking channel has been inactive for about two years and instead he now regularly uploads videos on his lifestyle channel. In these two years, Roman has changed his identity somewhat, from a YouTube prankster to more of a famous YouTube vlogger and personality.
YouTubers passively make their money as they get a certain share of the advertising revenue. The more views a video gets the more money from advertising a YouTuber can earn. Around 40%-60% of views in each video are monetized or generate revenue. This is basically because many viewers have ad-blockers or skip advertising. Although it subject to change and may be different, YouTube pays creators on average $2-$5 per 1000 monetized views.
In recent times, Atwood was making around $550 every day or $200,000 a year for his pranking channel. For his vlogging channel which has amassed a total of over 4.7 billion views and obtains about 2.5 million hits a day, Atwood may earn around $5,400 a day or $2million a year just from YouTube advertising. Therefore, it is one of the most successful vlogs on the YouTube platform.
Roman has more sources of income, it’s not all from YouTube. He has directed a film and has made money from merchandise. These include clothing items and fireworks, these make a big contribution to his overall new worth. Smile More Store is a business operated by Atwood’s girlfriend and has grown vastly in recent years. Roman also is an investor in land, buying large properties and selling them for a profit.
Another major source of income for Roman are endorsement deals. He has a relatively clean image, so many come knocking on his door. The most famous one is his deal with automobile manufacturer Nissan where he featured in a Super Bowl ad. Additionally, he has been on tour with FouseyTube around North America and Europe, holding show in many different cities and town. Each show was sold out. The last thing that has been a major contribution to his net worth is his smartphone game Smile Inc, which got to number one on the App Store.