Crowned as “Hollywood’s Brandfather,” Rohan Oza is a marketing wizard responsible for some of today’s biggest celebrity-backed endorsement deals. He’s worked with companies like Sprite, Mars, and Vitaminwater. He became more known to the public by being a frequent guest on ABC’s Shark Tank. As of 2022, Rohan Oza has a net worth of $200 million.
On October 2, 1971, Rohan was born in Livingstone, a city in the Republic of Zambia. His family is ethnic Indian and his parents are Ashok and Lali Oza. He also has a sister named Shefali.
The Oza family relocated to Greater London, England, where their son received his formal education. He first went to Harrow School and then to Nottingham University. There, he studied industrial engineering and manufacturing.
Rohan later decided that he was more of an entrepreneur. So, he migrated to the United States to study corporate strategy and marketing at the University of Michigan and later earned an MBA at the university.
His first job was with Mars and Oza was the manufacturing manager of M&M’s. He later transferred to the marketing department, promoting Snickers all across Europe. Then, Oza was hired by The Coca-Cola Company, where he got his first big break.
He repopularized Sprite by making Kobe Bryant its spokesperson and providing an unlimited supply of the drink to numerous hip-hop DJs. He also worked on Powerade and gained similar success.
In 2002, he parted ways with Coca-Cola to join the energy brand Glacéau and became the Chief Marketing Officer of its Vitaminwater. He had no cash in hand, but he somehow struck a deal with rapper 50 Cent.
With Rohan Oza’s expertise, Glacéau became very profitable in a short period. In 2007, it was acquired by Coca Cola for $4.1 billion, and the Indian entrepreneur worked for the soft drink manufacturer once more.
He left it for the last time in 2009. After that, he became an early investor in another beverage company, Bai Brands. He was instrumental in getting the Dr Pepper Snapple Group to acquire the business for $1.7 billion.
To further demonstrate his ability in identifying promising startups, Rohan Oza joined Shark Tank as a recurring guest Shark. He’s been appearing on the show since its ninth season.
Net Worth and Earnings
Apart from his work with multinational giants, Rohan has also helped other brands close deals with famous celebrities. He linked WTRMLN WTR to Beyoncé, popchips to Bruno Mars, Vita Coco to Madonna, and more.
Furthermore, he invested some of his money in companies like Health-Ade Kombucha, Bulletproof Coffee, Chef’s Cut Real Jerky, Sir Kensington’s, and Smartwater. He is also an advisor to a Zambian non-profit organization called Impact Network. His current net worth is valued at $200 million.
In 2019, Rohan revealed that he broke up with his girlfriend. Rumors point out that this was the sports nutritionist Sarah Hallock. Now, he is married to a woman named Gyar Oza. They have two houses: one in Bridgehampton, New York, and one in Beverly Hills, California.