Good hygiene is attractive to the opposite sex. That’s why men nowadays pay more attention to their personal hygiene. Father-and-son duo Steve and Josh King promote this idea through their startup, Manscaped. They secured a deal with Mark Cuban and Lori Greiner on Shark Tank. Today, Manscaped is worth $750 million.
The Founders
Although Steve and Josh King pitched the company on Shark Tank, Paul Tran is a co-founder. He’s a Vietnamese entrepreneur who resides in Las Vegas. Tran attended USC where he studied at the business and engineering schools.
Growing up, he had a tough childhood as an immigrant and didn’t speak English. Even so, he managed to enhance his creativity and dive into multiple businesses.
One of his most successful businesses is called IDK, an innovation laboratory. Through his endeavors, he became partners with a Managing Partner at Pipeline Funding named Steve King and his son, Joshua.
Establishing Manscaped
Over the past decade, self-care products mainly revolved around soaps and face washes. The market also leaned more toward targeting female consumers and men’s products were often ignored.
Paul Tran carefully spotted this gap in the market and wanted to start a business selling high-quality male grooming products. He came across the term “manscaping” and used it as the foundation of his brand, which officially launched in 2016.
Tran began selling a hygiene kit with products like the Lawn Mower, Crop Preserver, and Crop Reviver. Steve and Josh King later joined Paul as co-founders. They helped Manscaped sell 3,000 products and make around $1.5 million in annual revenue during its first year.
Shark Tank Appearance
In 2018, Paul sent Steve and Josh to represent Manscaped on season 10 of Shark Tank. The guys came in requesting $500,000 for a 7% stake in the company. They introduced their package, which has eight different products.
NBA veteran Charles Barkley was a guest investor. It would have been an excellent opportunity to promote the product to the sports world, but Barkley was the first to turn down the offer.
Billionaire Mark Cuban showed some interest and asked to team up with Lori Greiner. They joined forces to offer $500,000 for 25%. After a few discussions, the entrepreneurs accepted Lori and Mark’s offer.
After Shark Tank
According to Bloomberg, the deal with Mark and Lori didn’t close after the show. Despite the setback, the exposure from the show gave their sales a nice boost.
Manscaped has collaborated with different sports to promote its brand, including the UFC and the Los Angeles Kings NHL team. In 2019, the startup got a $500,000 investment from Longley Capital, Gaingels, and Wharton Alumni Angels.
In 2021, Manscaped announced that it was going public via a SPAC deal with Bright Lights Acquisition that would value the combined entity at up to $1.4 billion. On 18 August 2022, both companies mutually canceled the IPO, citing weak market conditions.
The business isn’t profitable yet, in 2021 they made $297 million in revenue but had a net loss of $315 million as reported by Yahoo Finance. In 2023, Manscaped was forecasting over $500 million in revenue. Currently, Manscaped is worth an estimated $750 million.
