Anastasia Radzinskaya, simply referred to as Nastya or Stacy, the young YouTube celebrity rose to fame through her channel, Like Nastya. She also has other channels with millions of subscribers and knows how to attract viewers! Despite being 11 years old, Like Nastya has a net worth of $100 million and earns $28 million per year according to Forbes.
Background
Anastasia Radzinskaya was born on January 27, 2014 and is originally from Krasnodar Krai, Russia. Raised by her parents Sergey Radzinskij and Anna Radzinskaya, Nastya was born with cerebral palsy.
Her physicians were concerned she wouldn’t be able to communicate growing up but thankfully she recovered. Before YouTube, her father owned a construction company and her mother owned a bridal salon.
YouTube Career
The parents sold their businesses in 2015 and transitioned into making content full-time. A year later, they created the Like Nastya channel. Initially, Nastya’s parents made videos to encourage her to speak.
As a form of therapy, she began making toy unboxing review videos. Following that, her family began visiting amusement parks around the world. In a matter of months, they visited Singapore, Bali, Thailand, Hong Kong, and UAE.
Through recording children’s songs, educational material, and roleplays the channel became one of the fastest-growing accounts on YouTube. With 131 million subscribers, it’s now among the top ten most-subscribed channels on the platform.
Other Ventures
As the main channel’s growth skyrocketed, Radzinskaya’s parents began translating the videos to grow revenue. They made new accounts in French, Korean, Hindi, Spanish, German, Vietnamese, Arabic, Indonesian, Portuguese, and Bengali. She has other channels for vlogs and toys.
Her channels combined have over 250 million subscribers and around 180 billion views. With this massive following, Anastasia’s parents secured deals with Yoola, a multi-channel network, and Jellysmack, a social media platform. In addition, they sell Nastya’s merch on Zazzle.com.
Net Worth and Earnings
Public numbers on Like Nastya’s earnings come in two buckets: reported “top creator” estimates and model-based ad-revenue ranges.
For reported figures, Nastya was ranked among the highest paid YouTubers in 2019, with earnings estimated at $18 million for the June 2018–June 2019 window. More recent coverage referencing Forbes creator earnings has cited her at roughly $28 million for 2022. Despite the increase, she placed sixth behind the likes of Mr. Beast and Unspeakable.
On top of ads, Like Nastya is built like a kids media brand: multi-language channels, licensing, and partnerships. The family has been linked with Yoola, and the brand has expanded through distribution and licensing deals, including a Jellysmack partnership and licensed product rollouts.
Nastya’s brand has also branched to create an educational mobile game and launch her own NFT collection called “Nastya’s Originals”. Through multiple income sources, the young content creator is worth $100 million.
If you want an estimate based on current YouTube traffic, third-party trackers like Social Blade show wide daily earnings ranges for the main channel ($2,300–$37,000/day). These ranges aren’t audited and shouldn’t be treated as exact income, but they help explain why “top creator” estimates can land in the eight-figure zone.
Personal Life
When the Like Nastya channel was starting to get traction, her family moved from Russia to the United States. Now, they are living in a comfortable home in Miami, Florida. Anastasia has a younger sister named Marusya (sometimes called Evelyn), who sometimes appears in videos.
