Each year from January to April over a million girls participate in a unique tradition that has become a cornerstone of American culture: selling Girl Scout Cookies. Known for both its financial impact and its ability to teach young girls valuable life skills, the program generates over $800 million in annual sales, selling more than 200 million boxes every year!
Humble Beginnings
Girl Scout Cookies began in Muskogee, Oklahoma. In December 1917, school girls from Mistletoe Troop made the first known cookie sales at their local high school. This laid the groundwork for what we know today. Over the years, the initiative evolved from homemade cookies sold locally to a nationwide operation involving commercial bakeries, with the first official sale conducted by the Girl Scout Council in Philadelphia in 1934.
Despite facing challenges such as World War II, shortages of flour, sugar, and butter, the Girl Scouts persisted, selling calendars and collecting fat in cans to aid the war effort.
The variety of cookies has expanded with classics such as Thin Mints, Samoas, and Do-si-dos gaining popularity. The 1950s saw a boom in cookie sales as the Baby Boomer generation entered Girl Scouts, and by 1956, six types of cookies were being sold nationwide. The 1970s saw the addition of “Samoas”, and in 1978, the National Council standardized the packaging and pricing of the cookies.
The Modern Cookie Era
Fast forward to the present day, and the cookie lineup has expanded to include a diverse range of flavors, from Lemon-Ups and Adventurefuls to the newest addition for 2023, Raspberry Rally, a crispy cookie filled with raspberry flavor and dipped in a chocolate coating.
The Girl Scout Cookie Program is a great platform for girls to develop entrepreneurial skills like marketing, goal setting and teamwork. For instance, in 2021, 8-year-old Lilly Bumpus, a cancer survivor, broke the record by selling 32,484 boxes of cookies and vowed to use some of the proceeds to help children fighting cancer.
Facing Modern Challenges
However, the program isn’t without its modern challenges. In 2023, Little Brownie Bakers, the leading manufacturer of Girl Scout cookies, Little Brownie Bakers revealed supply chain issues and bad weather impacted their production. Little Brownie Bakers supplies 75% of local councils. Despite these hurdles, the program continues to adapt and now sells directly to consumers online.
