Despite being kids, Diana and Roma run two hugely popular YouTube channels called Kids Roma Show and Kids Diana Show. Diana’s channel is the 5th most-subscribed and 5th most viewed channel on the video platform. The two channels are respectively headed by real-life siblings Diana and Roma Kidisyuk. Based on 2025 figures, Diana and Roma have a net worth of $100 million.
Conservative estimates focus primarily on YouTube ad revenue, while higher ones include merchandise, toy lines, apps, brand sponsorships, and media deals.
Background
Eva Diana Kidisyuk was born on March 31, 2014 and her older brother, Roma, was born on October 22, 2012. Their parents, Olena and Volodymyr Kidisyuk, raised them in Kyiv, Ukraine. They also have an older sister named Maggie and a younger brother named Oliver.
Olena and Volodymyr worked full-time jobs before the children became internet sensations, pulling in billions of views. However, they haven’t disclosed what type of work they did previously.
Although the couple first raised the kids in Ukraine, the family moved to Miami for a better life. The family now lives in Dubai, Diana and Roma attend a private school there. Despite their wealth, the kids live a normal life.
YouTube Career
After the birth of their eldest son, Olena and Volodymyr began filming videos as a hobby. They made scrapbook videos, documenting the activities of their son growing up.
When Diana was born, they did the same thing, and it became a regular family activity. In 2015, the parents launched two channels, Kids Roma Show and Kids Diana Show, dedicated to their two children. The channels quickly attracted views from an Ukrainian audience.
Once the kids got a million subscribers, Elena and Vlad left their jobs to focus on making content full-time. Roma’s channel currently has 42.5 million subscribers, and Diana has over 135 million.
Other Ventures
Their channels became known for uploading roleplays, kid-friendly songs, and educational entertainment. To reach a bigger audience, the videos get translated into 20+ languages – generating about 10 billion views per monthThis is a clever strategy that MrBeast uses as well.
Although they both shot to fame, Diana has gone to the top of YouTube. In 2020, she won first place in the Kids and Family category during the ninth annual Streamy Awards. The following year, she was nominated for the 2021 Short Awards in the Parenting, Family, and Kids category.
Net Worth and Earnings
The Kids Diana Show makes an estimated $25 million from ad revenue every year. On the other hand, Roma’s channel makes an estimated $5 million from YouTube ads. In addition to advertisements, the YouTube stars earn income from sponsorships and merchandise deals.
In 2021, Diana launched a toy collection with Walmart under the brand Love, Diana. Their Pocket.watch partnership (since 2020) continues powering animated series, mobile games, and toy lines.
As an international children’s brand, Roma and Diana have amassed a fortune of $100 million as youngsters. While the kids are still young, they continue to attract significant views before their fame starts to decline gradually.
Personal Life
The Kidisyuk kids were home-schooled in Miami but the family has been living in Dubai for the last five years. The family moved there because it has good locations for filming and they’re closer to home.
Olena and Volodymyr are putting money aside for their kids, so they can attend good universities. The parents are currently investing money into real estate to protect their wealth.
