Fitness enthusiast Alex Hormozi uses his hobby to generate wealth. He is a philanthropist, author, and businessman who founded Gym Launch. He spearheads two other prosperous companies while hosting The Game podcast. Alex is a master of monetization, and it helped Hormozi reach a net worth of $15 million in 2023.
In his teenage years, Alex was charmed with fitness and bodybuilding. After school, he was accompanied by a mentor who taught him the fundamentals of health and lifting.
He earned a Bachelor’s Degree in Corporate Strategy from Vanderbilt University in 2011. The young adult went on to work as a consultant for government agencies for a few years.
However, Hormozi wasn’t satisfied with his work life. Thus, he packed his belongings and moved across the country to establish the first of six gyms that he would eventually oversee.
At first, he found it quite a struggle to run fitness centers. He gradually increased his sales by $10,000 per month to build reliable methods and practices.
Around this period, he was contacted by other gym operators who wanted to know how he was able to succeed in such a competitive market with such a low-profit margin. This was why he established Gym Launch in 2017.
He began touring from gym to gym, assisting owners in the development of more long-term enterprises. Gym Launched has handled over 2,000 establishments in less than two years and has turned many gym owners into millionaires.
Hormozi’s entrepreneurial career didn’t end with Gym Launch. He put everything he earned into his second company, Prestige Labs, which would continue to assist the same clientele. It started off as a supplement firm, but it eventually expanded into a new line of products.
In 2019, Prestige Labs debuted Done For You Meals, simply referred to as DFYM. These are USDA-approved pre-packaged food delivered right to customers’ addresses. Alex’s goal was to supply gym owners with everything they needed to get maximum results.
He started his third successful firm in 2020. It was a software company named ALAN made to help traditional businesses earn more in the modern age. He also hosts a podcast titled The Game w/ Alex Hormozi that talks about getting customers and making profits.
Alex has achieved a total of over $100 million in sales to date. His wealth is only expected to grow as he continues to create ideas. The businessman’s most recent pursuit is Acquisition.com, a corporation made to help low- to mid-level entrepreneurs.
His three lucrative brands are reported to make approximately a combined $85 million a year. There are also his earnings from his podcast and two published books, Gym Launch Secrets and $100M Offers. With all this, Alex Hormozi holds a net worth of $15 million.
Much of Alex’s success is thanks to his wife, Leila Hormozi. During the early days of Gym Launch, the two met and later started dating. She helped Alex manage his startup, and 13 months later, they got married.