Investment scams and other sketchy financial schemes are widespread online. Vivian Tu, best known by her online handle Your Rich BFF, is a former Wall Street trader who made it her mission to teach financial literacy. As of 2022, Your Rich BFF has a net worth of $1 million.
Vivian Tu is based in New York, United States. Her parents are Chinese immigrants who came to America so their daughter could receive a first-class education. Unfortunately, not much is known about the influencer’s early life.
However, she openly reveals that she graduated from the University of Chicago. The institution is a hunting ground for Wall Street firms looking for finance graduates.
When she earned her bachelor’s degree, Tu worked on Wall Street along with other classmates. Vivian worked in the equities trading department of the investment banking firm JP Morgan. It’s a tough work environment and Vivian had to work long hours to climb the ladder.
Becoming an Influencer
Not long after landing a high-paying corporate job, Tu realized that Wall Street wasn’t for her. She transitioned into working as a sales partner for the digital media company BuzzFeed.
Her new colleagues knew she worked at JP Morgan and regularly asked her for financial advice. However, her usual answer was that finance is not one-size-fits-all and differs from person to person.
These kinds of encounters helped her realize that people need a better financial education. Plus, she noticed the rise of online scammers in stock trading and crypto markets. With this, she started the TikTok account You Rich BFF in 2020.
Vivian broke down complex topics to make them digestible for her younger audience. She also made personal finance more relatable to women and those in minority groups like the LGBTQ community.
This type of content format earned her around 100,000 followers after her first upload. She later started a website, YourRichBFF.com, where she shares her favorite financial tools and reading materials.
Vivian also created a YouTube channel to help her message reach more people. It currently has over 96,000 subscribers, which is a far lower count than her 2.1 million followers on TikTok.
Net Worth and Earnings
Her influence got her sponsorship deals with companies including Google, Nasdaq, Meta, and Lululemon. More recently, she signed a deal with the talent agency WME. However, Vivian Tu revealed that content creation is just her side hustle for now.
She works a day job, but she hasn’t disclosed how much she earns from it. Nevertheless, the social media star stated that she has plans to make videos full-time in the future. This could mean that Your Rich BFF’s $1 million net worth will increase in the coming years.
Vivian Tu is not vocal about her romantic relationships. Even so, she admitted that she tried dating after moving to New York City. Some of the men she talked to had massive salaries but had big credit card debts. This was also a factor that pushed her to teach financial literacy.