Investment scams and other sketchy financial schemes are widespread on the internet. Vivian Tu, best known by her online handle Your Rich BFF, is a former Wall Street trader who makes it her mission to teach financial literacy online. As of 2022, Your Rich BFF has a net worth of $1 million.
Vivian Tu is based in New York, United States. Her parents are Chinese immigrants who came to America so their daughter could receive a first-class education. Unfortunately, not much is known about the influencer’s early life.
However, she openly reveals that she is a graduate of the University of Chicago. The institution is known for being the alma mater of many Wall Street employees, which is what Tu became after graduating.
When she earned her bachelor’s degree, she was recruited to Wall Street along with several other batchmates. Vivian worked in the equities trading department of the investment banking firm JP Morgan.
Becoming an Influencer
Not long after landing a high-up corporate position, Tu realized that Wall Street wasn’t for her. So, she transitioned into working as a sales partner for the digital media company BuzzFeed.
After her new colleagues knew she was from JP Morgan, a lot of them asked her all sorts of financial questions. However, her usual answer was that finance is not one-size-fits-all and differs from person to person.
These kinds of encounters helped her realize that people need more financial literacy. Plus, she noticed the rapidly increasing rate of online scammers. With this, she started the TikTok account You Rich BFF in 2020.
Vivian made use of trendy words and references so millennials and younger audiences could understand her point better. She also made personal finance more relatable to women and those in minority groups like the LGBTQ community.
This type of content format earned her about 100,000 followers on just her first upload. She later started a website, YourRichBFF.com, where she shares her favorite financial tools and reading materials.
Vivian also created a YouTube channel to help her message reach more people. It currently has 27,500 subscribers, which is a far lower count than her 1.6 million followers on TikTok.
Net Worth and Earnings
Her influence got her sponsorship deals with companies like Google, Nasdaq, Meta, and Lululemon. More recently, she signed a deal with the talent agency WME. However, Vivian Tu revealed that content creation is just her side hustle for now.
She works a day job, but she hasn’t disclosed how much she earns from it. Nevertheless, the social media sensation stated that she has plans to make videos full-time in the future. This could mean that Your Rich BFF’s $1 million net worth will increase in the coming years.
Vivian Tu is not very vocal about her romantic relationships. Even so, she admitted that she tried dating after moving to New York City. Some of the men she talked to had massive salaries but had big credit card debts. This was also a factor that pushed her to teach financial literacy.