The COVID-19 pandemic has had such a significant impact on life that very few, if any, spheres have been spared. Video production is one of those fields that did not escape the slew of changes that COVID-19 ushered in. For advertisers and marketing experts, creative video production is one of the areas that have been impacted in this way.
The pandemic has fuelled video production as more people around the world turned to social media and audio-visual media for entertainment and information during lockdowns and stay-at-home orders. Marketers and advertisers have consequently recognized the unique opportunity that the situation presents- the chance to reach an audience that has become more reachable.
Changes in Video Content
Some video content has had to be withdrawn due to the pandemic. Advertisers and markers have had to re-evaluate the new realities and make deliberate decisions to remove those videos that are no longer relevant or applicable in light of the pandemic. Video content that urges people to go out, for instance, would run counter to the lockdown and quarantine realities many people around the world faced and continue to face during the pandemic. The nature of video content has also changed to reflect the new realities brought about by the illness. This adjustment in brand messages and content has also fuelled a demand for creative video production.
A Reduction In Physical Video Shoots
Physical video shoots have become more complicated to execute, thanks to fears surrounding the pandemic, lockdown rules, and physical distancing guidelines that restrict movement and assembling.
For those producers who have been able to continue creative video production and still shoot new standards have been introduced along with other changes in order to ensure that all involved remain safe during the process. These changes include more intense, frequent, and detailed sanitization practices, health screening for participants, and physical adjustments to sets to facilitate physical distancing. This has made creative video production more technical and costly.
Greater Use of Digital Technology
Technology and digital technology, to be more specific, has always been a staple feature of video production in the modern world. But because video producers have been unable to execute physical video production sessions, the use of digital technology in video has become more of a priority in the last few months as the pandemic took hold of the world.
More producers have switched from physical video shoots to incorporating the use of digital tools such as iPhones. Digital video production methods such as the use of CGI or animation have also become more popular in the industry since the pandemic. Some producers have been able to work wonders with pre-existing footage, manipulating them expertly to create fresh content.
One of the most evident impacts of these changes is the vast reduction in the length of time that passes between production and consumption.
Some of the changes triggered by the pandemic (such as speedier production and a greater reliance on digital tools and methods) are likely to become permanent fixtures in the creative video production industry.