Brand advertisers, content creators, and influencers used to think TV is the best medium to target the right set of audiences for their products or services. Now, the same people are using the power of the screen (especially YouTube) on laptops or mobile phones. We are all living in a screen-oriented world. A screen has videos, and if there’s a video, there must be an editor editing those videos.
Now, if you are a brand, creator, or influencer creating videos, you probably need to know a thing or two about video editing. You don’t have to be an expert, but if you’re searching for a free online video editor like InVideo to make killer YouTube videos, you are at the right place.
Whether you are just starting your video making journey or want to take your edits to the next level, the following list of video editing tools will be useful for any type of video you want to create and make viral.
Video content and YouTube videos have gradually grown to dominate the marketing and branding landscape. Today, about two-thirds of brand agencies, digital and social media influencers use video content to promote themselves and their brand. To admittedly create killer YouTube videos, you need to churn out videos in a short period with great visuals and content. That’s where InVideo has made its mark. In a short amount of time, it grew to become one of the most sought after online video editing tools that turn bland blog posts, scripts into interesting digital and YouTube videos.
InVideo helps you create impactful, engaging videos easily, quickly, and beautifully to include it in your marketing strategy. All of this can be from your existing content, and with no technical expertise, you can work with the clean and pre-designed templates. The interface has a drag-and-drop feature with an AI-powered engine that helps you create beautifully branded videos. With InVideo, you can effortlessly create short videos using its multiple features and templates, and with its AI suggestions, add recommended audio tracks, text overlays of different typefaces to create a brand-worthy video. Let’s look at some pros and cons.
- Easy to use and simple
- A vast range of templates to choose from
- Needs online access
iMovie from Apple
Let’s kick off this list with the most in house, basic, and easy to use video editor tool for all ages: the iMovie video editor from Apple. No wonder Apple makes the most creative machines in the world; they are home to the world’s best, sophisticated, and simple software tools. This built-in video editor software comes pre-loaded in all Macs based on the version you purchase.
The Apple iMovie is best suited for first-timers and beginners who want to get accustomed to video editing by just a handful of options like cutting, trimming, inserting, and exporting for their online videos. It is a famous and classic free video editing software you can find on MacOS.
To begin with, the tool is simple to get familiarised to. Creators, without any basic knowledge of video editing, can easily adapt to the clean interface and get the hang of the features – that’s why it’s the most preferred tool, to begin with. iMovie setup walks you through all the features and buttons. If you are looking to cut video clips, create a timeline, add great music, or simply overlay text on your videos, this tool is perhaps the best simplest software you can find. iMovie supports 360-degree editing and MultiCam editing in the newer versions, and so, is a strong contender in making killer YouTube videos. Let’s look at some of the pros and cons.
- Easy to use from the first scene to the last
- 4k video editing supported in newer versions
- Studio-Quality Titles, you can select from multiple styles to add beautifully animated titles
- Make Hollywood style trailers
- Edit from anywhere iPhone to Mac
- Limited to MacOs/iOS
- Not customizable
- Limited pro features
Wondershare Filmora has been around for a long time. It is one of the best YouTube movie makers online that any video editor or content creator can use. Filmora video editor is the latest in the lot and takes your YouTube videos to the next level. Whether you are a makeup artist, a baker, a gaming enthusiast, or love vlogging – you need to make videos and edit it in a manner that’s engaging, attractive, and professional.
Filmora is unlike any other video editing tools you’ll find online. It’s smart; its design interface has big icons and bigger features. There are hundreds of templates you can choose from to express yourself. One of the most elegant video editing tools, it has truly made upcoming video editors make a mark and stand out in their work. The interface is multi-faceted and hosts many buttons using a single click. The tool has two versions — FilmoraGo and FilmoraPro. You can take advantage of several license-free kinds of music for your vlogs, cooking videos, gaming streams, etc. This bundled software with its ever-growing number of features is a viable option for beginners. Having said that, let’s look at some pros and cons.
- Easy to use and simple
- Best for beginners
- Perfect sound editing features
- Simple, sleek interface
- Highly accessible
- 360-degree editing not supported
- Multi-cam editing not supported
- The free version doesn’t include pro features
Adobe Premiere Pro
If you’ve been in the creative industry long enough, you perhaps know that Adobe Premiere Pro is the most preferred video editor tool starting from beginners to Hollywood editors. The range of options and features this tool allows is practically limitless; rightly said, it’s a creator’s paradise. Adobe Premiere Pro supports you as a creator as far as your imagination can go. It is on par with FCP in terms of professional video editing tools to make killer YouTube videos.
It is an industry-leading tool used to edit films, TV, and digital videos. The simple creative features, with smart timelines and search bar, along with MultiCam editing options, color grading, integrating with other apps and services, make it a powerful creative tool. You can curate creative narratives with beautiful transitions and polished frames and videos. The tool is useful for anyone who wants to learn the ropes of video editing and professionally start working in the creative industry. Let’s look at some pros and cons.
- Easy to use and simple
- Excellent interface, features, and buttons
- Maximum flexibility and customizable
- Automated tools with AI power (Adobe Sensei)
- 30-day free trial; after that, you can purchase
- Beginners might find it a tad bit challenging to get started.
Some Best Practices to Make Killer YouTube Videos
In conclusion, it’d be worthwhile to add – as we saw, there are several video editing tools like this one here that make it possible to make killer YouTube videos, but does having a great video editor suffice? How do you then make killer YouTube videos- those which make people notice? Here are some of the best practices you should follow when making your next YouTube video.
- Create videos that tell a powerful story
Your video shouldn’t just be a collage of great visuals. If you are not telling a story, no one will listen to what you have to say. Make sure to tell a powerful story with your videos.
- Use attractive thumbnails
We show people hundreds of videos daily, but what makes them choose one over the other? It’s the thumbnail that’s attractive; informs them about the content and standouts.
- Posting regularly and on schedule
What’s better than posting videos? Posting them regularly so that your audience is engaged on a long-term basis and knows that you are creating more stuff that they can look forward to.
- Adding CTA to every video
Why are you making a video?
- To drive growth
- To increase awareness
- To generate leads
Whatever your overall objective might be, include a CTA at the end of your videos. It can be a link to your website, your channel, a landing page, or a product to purchase.