Social media. Just a decade ago, it was almost unheard of, but it crept into our lives little by little until it completely consumed them. With most of the world on Facebook, Twitter, Instagram, and more, it should be no surprise that these platforms have had a huge impact on the way we shop, work, and everything in between. This massive change meant that businesses had to take notice, completely revolutionizing the way we do marketing. If you want to jump start your social media marketing strategy, here are five tips you won’t be able to live without.
Make Sure You Have A Plan
Social media marketing can be tricky, which means the last thing you should do is jump into it without some sort of strategy or plan. To begin with, you need to conduct market research and identify the social media platforms your customers and clients frequently use. You should also determine a list of attainable goals and objectives you want to meet. Once you’ve done this, you’ll need to create mini-plans for each of your social media channels.
Give People A Reason To Follow
There are millions of social media accounts online, so your potential customers have a lot of choices when it comes to the companies they want to follow. Because of this, you need to do what you can to stand out and give them a reason to follow your business. For example, you could share discount codes on your Facebook or offer exclusive behind the scenes content on your Instagram. Whatever you choose, it needs to be of some value to your target market.
Measure Your Success Using Split Testing
Split testing, otherwise known as A/B testing, involves posting the same content with multiple headlines to see which generates the best response. Whether you need to build landing pages for WordPress or publish a tweet or Facebook post, this method will help to keep you posting high quality and engaging content. To make your life easier, you can use a social media management tool to schedule your posts throughout the week and test the different headlines.
Remember To Reply To Your Followers
Although social media can be used to share links to your company and products, you don’t want to be the business that does this all day and nothing else. Whether you’re using it for marketing or not, social media is a social tool and should be used as such. With that in mind, it’s important that you remember to engage with your followers and reply to any comments or messages you may receive. You should also like and share posts that speak positively about your company.
Keep An Eye On Your Competitors
You might be killing the social media game, but there will always be companies out there that are better than you are. While this can be annoying, it is incredibly useful, as it means that you can learn from these competitors and find ways to improve your own social media strategy. Make sure you consider how often they post, the type of content they post, and the times of the day they’re active. This will give you some idea of how they became so successful.
If you want to build an engaged audience and establish your presence on social media, then make sure you follow the crucial advice above.