Russell Brunson is a name many online marketers will recognize. He is an entrepreneur, author, and marketing expert who surged to prominence by co-founding ClickFunnels, an online sales funnel builder. He has also created other popular tools and courses for digital marketers. As of 2023, Russell Brunson has a net worth of $40 million.
The self-made millionaire was born on March 8, 1980. Brunson has been exposed to marketing since he was 12. However, it was not his initial career choice as growing up he wanted to be a wrestler.
Russell finished second in the USA high school wrestling nationals before going to college. The young man went to Boise State University and studied Applied Science.
Brunson majored in Computer Information Systems and because of this, he found a new passion for building software. He earned his bachelor’s degree in 2006 and graduated as one of the top ten collegiate wrestlers in the country.
While in college, Russell was already creating applications that would help his online ventures. He designed ZipBrander, an automated tool for gathering leads via email and sold the business in 2003.
As a student, he also made a DVD about how to make a potato gun and sold the copies of the DVD online. A year after finishing college, he made his first million. He sold additional items, such as books, shirts, supplements, and more.
Brunson spotted that there were barely any companies selling sales funnel software as he was looking to use the service for his company. This sparked a million dollar idea!
In October 2014, Russell Brunson and his business associate Todd Dickerson founded ClickFunnels. The company’s main goal is to help clients easily build sales funnels that will help improve conversion rates.
ClickFunnels has become one of the most widely used tools for funnels but competition is starting to heat up. The service has expanded over the years and is now one of fastest-growing startups in the US with $100 million in revenue and over 250,000 customers.
With this success, Brunson started other ventures, like a podcast, coaching, and writing books. DotCom Secrets, Network Marketing Secrets, and Traffic Secrets are some of his widely acknowledged work.
Net Worth and Earnings
Because ClickFunnels was financed only by Russell and his business partner’s personal money, most of the software’s income goes straight to their pockets. With that said, it is reported that he makes $8 million annually from the software alone.
However, Brunson also has other businesses. He sells a collection of books that help aspiring entrepreneurs in various sectors and hosts a podcast called The Marketing Secrets Show Russell Brunson. He also offers several courses that add to his $40 million.
Russell is married to his long-time partner, Collete Brunson. They have been together since they were college students. Now, the couple has five children, and reside in Eagle, Idaho.