Russell Brunson is a name many online marketers will recognize. He is an entrepreneur, author, and marketing expert who surged to prominence by co-founding ClickFunnels, an online sales funnel builder. As of 2023, Russell Brunson has a net worth of $40 million.
The self-made millionaire was born on March 8, 1980 and developed an interest in marketing at 12 years old. However, initially he dreamed of becoming a wrestler. Russell finished second in the USA high school wrestling nationals before going to college. He attended Boise State University and studied Applied Science.
Brunson majored in Computer Information Systems and because of this, he got interested in building software. He earned his bachelor’s degree in 2006 and graduated as one of the top ten collegiate wrestlers in the country.
While in college, Russell was already creating applications that would help his online ventures. He designed ZipBrander, an automated tool for gathering leads via email and sold the business in 2003.
As a student, he created a DVD about how to make a potato gun and sold the copies of the DVD online. Russell made his first million within a year of finishing college. Brunson spotted that there were barely any companies selling sales funnel software as he needed the service for his company. This sparked a million dollar idea!
In October 2014, Russell Brunson and his business associate Todd Dickerson founded ClickFunnels. The company’s main goal is to help clients easily build sales funnels that will help improve conversion rates.
ClickFunnels has become one of the most widely used tools for funnels but competition is heating up. The service has expanded over the years and is one of fastest-growing startups in the US with $100 million in annual revenue and over 100,000 active customers.
With this success, Brunson started other ventures, like a podcast, coaching, and publishing books. DotCom Secrets, Network Marketing Secrets, and Traffic Secrets are some of his popular ebooks he shared to attract customers.
Net Worth and Earnings
Because ClickFunnels was financed by Russell and his business partner’s personal money, a majority of profits goes straight to their pockets. This is rare, as startups typically need to sell equity to raise money. As of January 2022, ClickFunnels was valued at around $400 million.
He sells a collection of books that help aspiring entrepreneurs and hosts a podcast called The Marketing Secrets Show. As a result of his software business and online courses, Russell Brunson is worth $40 million.
Russell is married to his long-time partner, Collette Brunson. They have been together since they were college students. The couple has five children together and reside in Eagle, Idaho.