Russell Brunson is a name many online marketers will recognize. He is an entrepreneur, author, and marketing expert who surged to prominence by co-founding the online sales funnel builder ClickFunnels. He also created other tools that business people will find practical in today’s competitive market. As of 2022, Russell Brunson has a net worth of $40 million.
The self-made millionaire was born on March 8, 1980. Brunson has been exposed to marketing since he was 12. However, it was not his initial career choice. Instead, he wanted to be a wrestler.
He finished second in the USA high school wrestling nationals before he proceeded to college. The young man went to Boise State University to study Applied Science.
Brunson majored in Computer Information Systems. Because of this, he found a new passion for building software and online marketing. He earned his bachelor’s degree in 2006 and graduated as one of the top ten collegiate wrestlers in the country.
While in college, Russell was already creating applications that would help his online ventures. He designed ZipBrander, an automated tool for gathering leads via email and he sold it in 2003.
As a student, he also made a DVD about how to make a potato gun and sold the copies of the DVD online. A year after he finished college, he gained his first million. He sold additional items, such as books, coupons, shirts, supplements, and more.
He realized that there was a major shortage of good sales funnel technology during this period since he couldn’t locate a business that could devise sales funnels effortlessly. This sparked the idea that pushed his career further.
In October 2014, Russell Brunson and his business associate Todd Dickerson founded ClickFunnels together. Its main goal is to generate leads and sales funnels that will increase traffic and improve conversion rates.
They had no outside funding, but it became a success. ClickFunnels has become one of the most widely used web tools for marketing efforts of internet businesses. The service has expanded over the years and is now one of fastest-growing startups in the US with $100 million in revenue and 250,000 customers.
With this success, Brunson started other undertakings, like coaching, podcast hosting, and writing books. DotCom Secrets, Network Marketing Secrets, and Traffic Secrets are some of his widely acknowledged written works.
Net Worth and Earnings
Because ClickFunnels was financed only by Russell and his business partner’s personal money, most of the software’s income goes straight to their pockets. With that said, it is reported that he makes $8 million annually from his software alone.
However, Brunson also has other ventures. He sells a collection of books that help aspiring entrepreneurs in various sectors. He hosts the podcast titled The Marketing Secrets Show Russell Brunson. He also offers several courses that add to his $40 million.
Russell is married to his long-time partner, Collete Brunson. They have been together since they were college students. Now, the couple has five children, and they reside in Eagle, Idaho.