Gambling is not a game. This simple word game is carved into the mission of any gambling company in the world. Although, for example, in the US, only 2%-3% of the population meets the criteria to have a gambling disorder, in this case, the famous phrase “one is enough” is fully applied.
Therefore, all major gambling companies dedicate efforts to prevent compulsive gambling disorder that may consist of advertising campaigns, donations to organizations that promote safer gambling (BeGambleAware, GamStop, etc.), and several internal campaigns to make their products safer for customers.
For example, for the upcoming Responsible Gambling Week, the online gambling company 888, disclosed the measures it will take to protect its players across the web. This master plan has seven focus areas and adopts measures to evolve, taking care of the most important asset of a gambling company: its players.
The first focus areas are related to legal compliance: Anti-money laundering and underage gambling. Any gambling company must be compliant with laws and regulations, and when operating on restricted markets (such as U.S or certain European countries) additional requirements like licensing or compliance with a particular self-exclusion program must be met.
The anti-money laundering and underage gambling policies ensure safe games for all players and are crucial for a healthy gambling environment.
Gambling addiction and responsible marketing teams guarantee that the content displayed on the ads, newsletters, TV campaigns is safe and doesn’t induce any gambling problem. The games themselves are also monitored to identify addiction patterns and help players through a professional support team.
Last but not least, the 888 gambling company takes care of fairness and privacy by having modern software and fully complying with the GDPR (General Data Protection Regulation). These two aspects are essential for a company as it creates trust among players, and players don’t receive more information than they allow.
Unique observer system
888 developed an appropriate tool to monitor games in 2008; now with over ten years of improvement and fine-tuning their no deposit bonus, it’s a powerful tool to support the responsible gaming team and is the hearth of all the policies focused on caring for players.
Observer (the name of the tool) continuously monitors games to identify any risky behavior, such as more time or money at stake. The tool can send pop-up messages to prevent players and also reports to the in-house team to analyze particular cases and provide support if needed.
Any company that seeks long-time success must implement a continuous improvement program with models like “plan-do-check-act” that allows all team members, even senior management, to be aware of any problem and improve the process continuously.
For gaming companies, a continuous improvement program involves external audits to all process (like self-exclusion, software, human resources, etc.) and implementing several organizational changes to make the process sustainable over time.
Responsible Gaming Team
Major gambling companies devote many resources to responsible gaming teams and, for example, 888 has doubled the size of its team since 2014.
All members of the responsible gaming teams receive training to identify any addiction to the game and even prevent problems according to the game patterns. Also, they learn to handle gambling addiction conversations with players to help them.
It’s impossible to take care of millions of players without the right support. In general, a gambling company must have strong relationships with organizations like GamCare, BeGambleAware, even the United Nations and get certifications from companies such as eCOGRA. All this together allows a gambling company to offer a safe environment for players.
A global gaming company like 888 with more than 20 years of experience on the market and serving virtually all countries where gambling is legal, is a model in the industry in terms of responsible gaming policies.
Not only does it invest adequate resources in preventing any form of gambling addiction, but it has also developed a state-of-the-art tool to monitor all games automatically.
In a challenging industry such as online gambling, being one step ahead in preventing gambling problems is the right bet for the future.