The Nutr Machine makes healthy and delicious-free milks from the comfort of your own home. Their machine can make various milk recipes at the push of a button and all you need is nuts and water to get started. They pitched their company on the latest episode of Shark Tank but didn’t get a deal. As of 2023, Nutr is worth an estimated $6 million.
About the Founders
Dane Turk is based in Mount Vernon, Ohio and has a bachelor’s degree in mechanical engineering from Ohio University. After graduating, he worked as a technical services account manager at Ariel Corporation.
Like Dane, Alicia Long is also from Ohio. However, she initially grew up in China and immigrated with her family to the US. Alicia has a BBA from The Ohio State University, In 2015, she was a senior tech recruiter at Tech Start Up in San Francisco. Over the next five years, she worked for Amazon and Google in the same position.
Founding Nutr
Growing up Alicia was lactose intolerant, as a child she would watch her mother make nut milk and it was messy. When she was expecting to be a mother herself, Alicia wanted to start a more sustainable lifestyle.
Upon research, Alicia and her husband were shocked to discover how much preservatives were added to bottled nut milk in stores. This inspired them to develop a home appliance that can make plant-based milk without additives.
The Nutr machine became available to the public in 2020. The following year, sales skyrocketed to more than $2.7 million. This helped the company raise over $241,000 from a crowdfunding campaign on WeFunder.
Getting on Shark Tank
Nutr is growing fast. In 2022, the startup made a larger version of its machine and kicked off another funding campaign for it. This time, they went to IndieGoGo and raised over $66,500.
Their eco-friendly technology is still patent-pending. Nevertheless, the founders are still looking for ways to raise more money and expand operations. Appearing on Shark Tank will give the company a huge platform but coming in with a $10 million valuation was nuts!
After Shark Tank
Although the episode has just aired, Nutr is expecting to see a huge increase in visitors to their website. They should be able to sell at least $50,000 worth of product after the show despite their price range. The founders would argue the product could save you money on grocery bills in the long term.
If you are looking to get your hands on a Nutr machine, you can get one on Williams-Sonoma, Amazon, and their website, TheNutr.com. Soon, they will be available at Macy’s, Best Buy, and Nordstrom. They also sell a signature mug and drinking glass for an additional $50. From browsing Nutr’s website, it’s clear they understand how to convince people to buy and the branding is excellent.
Their plant-based milk machine has an average star rating of 4.3 from 230 reviews on their website. The company gets a lot of sales from its outlets, which is why it’s worth about $6 million. Similar companies have featured on Shark Tank in the past such as NuMilk which has struggled to make a profit but is now valued at $55 million.
