Nelk, often referred to as the Nelk Boys, is a YouTube group and media company with a combined net worth of 7.8 million. Its members Kyle Forgeard, Stephen Deleonardis, Jesse Sebastiani, and Salim Sirur are well known for making prank videos and vlogging. They are also infamous for popularizing the slang phrase “full send,” which has become a part of their brand.
Who Are the Nelk Boys?
On July 6, 2010, Kyle Forgeard, Niko, Lucas Gasparini, and Marko Martinovic created the YouTube channel NELK. Always eager to up the ante and put themselves in uncomfortable circumstances, they pranked unsuspecting strangers in public.
As the years have passed, the main cast has changed and most old colleagues left in 2015. Jesse Sebastiani was the first new member. Around this time, the channel started to gain some traction.
In May 2019, as the channel’s owner, Forgeard welcomed a new recruit, Stephen Deleonardis, popularly known online as SteveWillDoIt. Salim Sirur was the last addition who joined in early 2020.
How Rich is Each Member?
With all of their business pursuits and online ventures, it’s clear the Nelk Boys are earning a lot of dough. However, the wealthiest member is SteveWillDoIt, the prankster has a net worth of $4 million. At its peak, his YouTube channel had over 4.5 million subscribers but it was banned from the platform in 2022.
Kyle and Jesse are tied at number two, both having a net worth of $1.5 million. Kyle continues to be the public face of NELK, while Jesse is starting to branch out on his own. As the newest member, Salim is last on the list with an $800,000 net worth.
- SteveWillDoIt net worth – $4 million
- Kyle Forgeard net worth – $1.5 million
- Jesse Sebastiani net worth – $1.5 million
- Salim Sirur net worth – $800,000
How Did They Get Famous?
The video, titled “Coke Prank on Cops,” was uploaded by the pranksters in January 2015. In a video, they deceived the cops by claiming to have “coke” in the rear of their car.
The officers mistook coke for cocaine when they actually meant the drink Coca-Cola. The Nelk Boys eventually became embroiled in a scandal after the Los Angeles Police Department issued a statement warning them that the prank was illegal.
But this wasn’t new to them. The video only became the start of their mainstream success, and they continued to make more daring pranks later on. Despite the many controversies resulting from their pranks, their main account has garnered a massive following of 7.29 million subscribers.
How Do They Make Money?
The crew was barely scraping by in their early days, and had to rely on sleeping in fans’ homes to get by. Now, NELK and its brand have grown into a full-fledged media company. Their channel alone makes over $1.3 million annually without including sponsorships.
Furthermore, Nelk is the owner of the Full Send clothing line, which is established with a smart business model. The apparel is distributed in one-time Supreme-style drops, with limited quantities and just one of each design obtainable.
The Full Send Podcast is another initiative of the brand. They’ve had big-name guests appear on their show, such as Mike Tyson and Donald Trump. They also own the Happy Dad hard seltzer product line.
