As many as 63% of businesses don’t have a defined marketing strategy in place. Nevertheless, effective marketing remains a key way tech businesses can attract customers and make sales. By taking the time to implement proven marketing strategies, your tech business can stand out and profit in an increasingly competitive market.
Create animated explainers
The average conversion rate for a website with video stands at 4.8% compared to 2.9% for sites without video. And, 90% of customers say product videos help them make purchase decisions, while landing pages with explainer videos convert 86% better. Animated explainer videos, in particular, can be designed to suit a variety of different purposes. For example, tutorial videos show customers exactly how to use your product or service, while how-to explainer videos provide answers to specific queries. With animated explainers, viewers are given a quick, clear picture of your product or service in under two minutes (there’s no need for them to read through paragraphs about what exactly your offering is, the problem it solves, and how it works). The more information provided and questions answered clearly and concisely, the more likely a customer is to make a purchase. The digestible, light, and engaging format of animated videos also ensures potential customers are more likely to keep watching through to the end and therefore remember more of the key information you want to stick in their minds.
Use pay-per-click (PPC) ads
PPC advertising can be an effective way for your tech business to market to your target customers. Offered by Google AdWords, Gemini (Yahoo ads) and Bing Ads, PPC ads appear to potential customers as soon as they search for keywords relating to your business. It’s therefore a highly-targeted method of advertising that brings high-quality potential customers straight to your site, PPC agency, Neon Ambition, explains. PPC ads also have the advantage of helping you beat out your competitors (even big-name tech brands) since you’re able to target unique keywords or customers the competition may have either overlooked or just aren’t interested in. Even better, PPC ads are cost effective; you only pay for the ad if someone actually clicks on it through to your site, which then gives you the opportunity to turn them into a paying customer.
Showcase customer testimonials
Customer testimonials have immense value as reliable endorsements of your tech brands to potential new customers. When a customer sees your product or service genuinely worked for someone else, they’ll be more inclined to believe it’ll work for them too. Whether a written transcript or a video or audio recording, customer interviews are a simple and flexible way to obtain customer feedback. This involves asking happy customers about your products or services and how they played a role in their success.
Every tech business needs effective marketing strategies in place to win customers and stay ahead of the competition. By creating animated explainers, using PPC ads, and showcasing client testimonials, you can ensure success for your tech business.