In the world of outdoor innovation, few products make a splash quite like Krapp Strapp did when it appeared on Shark Tank. Founded by Keith Lindsey and Bob Legg, this unique product was designed with the practical needs of outdoor enthusiasts in mind. By the time they pitched to the Sharks, Krapp Strapp had already established itself in a niche market with an estimated valuation of $400,000. The duo struck a deal with Lori Greiner and Daymond John.
The Founders’ Vision
Keith Lindsey and Bob Legg, the brains behind Krapp Strapp, are no strangers to hunting. Their company, Air Boss Motion Decoys, had been creating hunting decoys that brought lifelike movement to the wilderness.
However, it was their foray into the world of outdoor comfort that brought them into the national spotlight. Inspired during a moment of need in the woods, Lindsey envisioned a product that would provide support for those moments when nature calls—far from any modern facilities.
The Shark Tank Breakthrough
Their appearance on Shark Tank was nothing short of memorable and Mark Cuban seemed to like the product! The founders presented their product with the same passion that had driven its creation.
The Krapp Strapp, a sturdy waistband that users could strap around a tree to support their weight while they squat, was not only practical but also ingeniously simple. It is designed to alleviate pressure on the knees and thighs, a welcome feature for anyone who has felt the toll of age or strenuous activities on their joints.
Life After Shark Tank
Even though the episode has just aired, Krapp Strapp will experience a significant surge in sales. Their pitch was hands down the funniest on season 15 of Shark Tank. The deal with Lori and Daymond should close within the next three months.
The product’s appeal is evident in its thoughtful design, which included pockets for toilet paper and other necessities, and its ability to support up to 400 pounds.
The Krapp Strapp isn’t just for hunters and campers; it also found a market among outdoor workers in remote areas. The product’s durability, coupled with glowing customer reviews on Amazon, solidifies its place in the outdoor accessory market. Currently, the product can be bought online for $78.68 and isn’t in retail yet.
Customers have been quick to express their satisfaction with the Krapp Strapp. Reviews highlighted the comfort it provided in the wilderness, and the convenience of having a portable solution for a common dilemma.
Today, Krapp Strapp continues to thrive. Manufactured in Jacksonville, Texas, the product maintains high-quality standards and embodies the spirit of American ingenuity.
As Krapp Strapp moves forward, the company’s trajectory remains promising. With a strong foundation laid by its Shark Tank appearance, Keith Lindsey and Bob Legg’s product could become a huge success story. The likes of Potty Safe and Squatty Potty prove, there’s money to be made helping people relieve themselves!