Back in the day, gorgeous female flight attendants were definitely a thing. The entire concept was sexist and insulting, of course, but that didn’t stop it from taking off, both literally and figuratively.
Welcome to the 21st century update of that old concept i.e., Sandra Jeenie Kwon, aka Jeenie Weenie. She’s attractive, Canadian and a former flight attendant, so let’s take a peek at how she used that combination as a path to fame and fortune.
Kwon was born in Toronto in 1983, the 39 year-old is a bit older than most of the TikTok gals who are using their looks and charm to gain a following and make money. She’s educated, confident and always wanted to travel, so in many ways she was born to be a flight attendant.
The TikTok part of Kwon’s career was typical. It consisted of dance videos and lip synching, and given her athleticism it was hardly surprising that she began to amass a following.
However, it was the airline aspect of her career that led to Kwon’s true career take off. She worked as a flight attendant for Emirates Airlines, and one of her initial videos explained the fabulous perks that came with the job.
The TikTok world was fascinated, naturally, and a star was born. Kwon’s follower numbers are truly astounding, even by TikTok standards – she currently has over 9 million followers, and has amassed an astounding 469 million likes on the platform. Before going full-time as a content creator she owned a restaurant.
So what’s her secret? It’s hard to tell given how well she fits in with the raft of beautiful but nearly-interchangeable TikTok celebs, but it’s safe to say her YouTube channel seems to be a key player in all this.
Kwon got in on the YouTube channel craze early on, starting her channel back in 2011. Even better, there are actually signs of humor and intelligence in her later videos, which have focused on her experiences as a flight attendant. She certainly does take a creative approach to her career. Kwon when creating her Instagram account, she invented an entire persona to go with it.
Her irreverent, tongue-in-cheek videos feature her doing things like bouncing unruly or inappropriate passengers off a plane, and during the pandemic her travel-starved followers were only too happy to be entertained.
She’s also funny when she goes too far. One of her videos featured Kwon trolling her husband using middle-finger figurines, which isn’t exactly high brow, but the fact that the figurines sold out within hours speaks volumes about her success level.
All of this has given her a net worth of $1 million, and the inevitable brand partnerships have followed. The most noteworthy is one with Yashi Beauty, which she promotes on her Instagram page. Jeenie has revealed she charges around $10,000 per sponsored post but this can change depending on the brand.
While many social media influencers put their dating life and relationships front and center, Kwon definitely keeps hers on the back burner. She’s married to Johnny Ung but photos of the couple are few and far between.
As for her future, Kwon has discussed being frustrated with being locked out of the TikTok creator fund because she’s Canadian. She’s gone back to school – no word about the subject – and Kwon has talked about incorporating her chosen brands into her daily life, so that seems certain to happen going forward.