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It seems like the 3D movie trend is on its way out. To be fair, it feels like that has been the case for a little while now. You don’t hear much in the way of promotion for movies being in 3D. While it may still be happening, it’s no longer the “it” thing to do, and fewer movies feel like they are getting the post-production 3D transfer to turn 2D movies into 3D monstrosities. However, there is a new piece of news that seems to be piece of definitive proof that 3D is no longer the direction film is headed in. IMAX has said they are going to be showing fewer films in 3D, opting for 2D versions instead.
Why is IMAX, the company behind the giant movie screens of the same name, making this change? It’s what the market is bearing out. “The demand for 2D films is starting to exceed 3D in North America,” said IMAX Entertainment CEO Greg Foster. That seems intuitive, it feels like you hear more complaints about 3D than praise for it, but here’s a company that surely has the research and numbers to back it up.
As such, IMAX will now be going with 2D over 3D much, and seemingly most, of the time. In fact, Blade Runner 2049 is going to be shown solely in 2D in IMAX theaters. Perhaps we shouldn’t be surprised about this. The 3D trend has come and gone in the past, and it seems like that may be what’s happening in the current moment.