For generations, casino aficionados have driven the growth of an industry that has typically been enjoyed in dedicated facilities around the globe. Often characterized by their decadent interior design and high-end restaurants and bars, casino gaming hasn’t always been as accessible as it is now.
That isn’t to say that the sector had a negative reputation in terms of the audiences it engaged with; it’s just that the usual guest the classic casino attracted was often resplendent in formal attire and equipped with deep pockets.
But the sector’s move online has helped casino operators and their games attract a much broader audience cross-section, including casual players who’d never previously set foot in a casino, nor ever cared to learn the rules of poker.
Variety of games
One of the key factors in the online casino sector’s growth has been the sheer choice of games available. The industry’s move online was spearheaded by the adaptation of classic staples for the computer screen, and Paddy Power Poker quickly became a phenomenon.
But the modern online casino boasts much more than the games you’d find in Las Vegas or Monte Carlo. Alongside other classics like blackjack and roulette, bingo and slots games are a major part of any modern gaming platform’s offering.
Bingo and slots are perfect games for engaging with a more casual category of player as the stakes required to play are low and the action is a little less intense. Plus, the games are also very easy to adapt in order to create new experiences based on popular TV shows and films.
It’s all in the brand
While many classic casino brands have sought to articulate glitz and glamor through their branding, newer online casino platforms have aimed to engage with casual players with the use of friendlier, warmer colors and aesthetics.
Oranges, yellows and greens are increasingly utilized by companies eager to build their audience base. Every good marketer knows the meaning of color in branding, and this knowledge is being put to work in order to create a different impression.
The names of many newer brands are also chosen to create a friendly connection, with a growing number of operators not including the word ‘bet’ or ‘casino’ in their name or website address.
On the go
A key catalyst behind the growth of the online casino sector has been the launch of the smartphone and the opportunities this has created to engage with players on a different level.
While early adopters enjoyed large screen experiences in their home office, the modern casino player is just as eager to take their games with them and enjoy a casual session while waiting for a bus, relaxing on their lunch break or in any number of other settings.
For these reasons and more, the online casino sector has succeeded in engaging with a much broader cross-section of audience than ever previously thought possible when the industry was purely land-based. This diversification in marketing has played a key role in the sector’s growth.