Erika Kullberg is an attorney and personal finance expert. She owns Plug and Law, a company that provides legal agreements for entrepreneurs. However, she is more known for sharing finance related content on YouTube and TikTok. As of 2024, Erika Kullberg has an estimated net worth of $1.5 million. Her wealth has increased by $300,000 over the past 12 months.
Early Life
Erika was born on January 12, 1990 to an American father and a Japanese mother. Although she was born in the United States, she spent most of her childhood in Japan.
The 33-year-old initially wanted to be a doctor, but her grades didn’t align with her ambitions. Instead, Kullberg went to the University of Notre Dame and studied art, sociology, and Japanese.
After graduating in 2012, she attended Georgetown University Law Center to get a Doctor of Law. There, she founded the Georgetown Law Entrepreneurship Club and obtained her law degree in 2016.
Legal Career
While studying at Georgetown, Erika was a legal intern at Verizon for three months. In 2014, she worked as a law clerk at Washington, DC’s Office of the Commissioner.
A year later, Erika Kullberg gained experience at various legal firms as a summer associate at Morrison & Foerster LLP. Then, she worked as a startup legal advisor for Foley & Lardner LLP.
In 2016, Kullberg finally became a certified corporate attorney at Morrison & Foerster. The American-Japanese lawyer was in the merger and acquisitions practice group, assisting Fortune 500 companies. However, she left after nearly three years at the firm.
Personal Finance Career
Kullberg’s first business venture was founding ReferU in 2015. It was an online platform for apartment hunting but she left the business the following year to focus on her legal career.
Later she quit her six-figure job as a lawyer because her firm wouldn’t allow annual leave for a family emergency. This was why she looked into building passive income streams. In 2019, she set up a YouTube channel and started uploading personal finance related content.
Some of her most popular money-saving hacks include how to get $1,000 if you get bumped from a flight and how to get a free pair of Nike sneakers. The type of advice that can only be discovered by those who read the fine print!
She also made a TikTok account to share similar content. In 2020, she founded Plug and Law, aiming to help businesses save money with legal templates and agreements. Erika advertises her service to 2.03 million YouTube subscribers and 9.2 million TikTok followers.
Net Worth and Earnings
YouTube is her main source of income. According to Insider.com, she makes $100,000 per year on the platform. This figure includes YouTube ad revenue, affiliate marketing, and sponsors. Examples of recent sponsors include BetterHelp and NetSuite.
She earns significant income from running Plug and Law, which sells two digital products. Since it’s a private company, she doesn’t disclose her earnings.
In addition, she sells a YouTube course on her website, ErikaKullberg.com. The course sells for a hefty $497 and claims to show how she made six figures on YouTube with a full-time job. Her lesser-known income streams are white labeling, speaking gigs, dividends, rental properties, and angel investing. With all of this, her wealth is estimated to be around $1.5 million.
Personal Life
The law and finance expert is married to an unnamed man. Kullberg has publicly spoken about meeting the love of her life and getting married in Tokyo, Japan. They currently reside in Sheridan, Wyoming.
